Innovation is the source of the cabinet brand to enhance the competitiveness and keep the vitality and vitality of the company. Excellent cabinet brands are constantly advancing brand innovation and gaining more market and benefits with strong competitive strength.
At present, the homogenization of domestic cabinet products is serious. The cabinet products produced by everyone are roughly the same, and the level is almost no difference. Its roots lie in the lack of core technology and independent innovation, and the lack of control capabilities for new products to stand out. And product innovation drives brand building but it is the key link.
The innovative performance of the brand meets the new needs of consumers, enabling consumers to associate with the brand and maintain continuity, and generate the latest value recognition. Only the recognized cabinet brands can shape the brand differentiation in the consumer consciousness; only the difference of success In order to achieve brand breakthrough. The highest marketing of any good cabinet product and service is its value marketing. The author believes that the significance of cabinet brand innovation has the following points:
Cabinet brand innovation needs to be grounded
Brand innovation also needs to be grounded, that is, there can be no fault between its innovative ideas and the implementation of execution. It must be able to achieve transformation, from innovative products to core technologies, from brand culture, brand connotation, brand spirit, brand value, etc. It is necessary to have reasons and channels for communication. If not, its so-called brand innovation is just a virtual idea.
Unique cabinet brand culture
Brand positioning, brand slogan, brand image, brand communication, the fundamental goal is to establish such a rational evaluation standard at the consumer level, which is actually a rule. Practice has proved that the value of each person is different. The consumption behavior in the consumer market is changing. The brand value and the brand culture continue to influence the consumption willingness, and also follow the rhythm of the times, so that the value culture drives consumption.
Sometimes a simple cultural concept can make consumers at a glance, so that consumers can see at a glance and produce a feeling of seeing. You can instantly feel that this brand can give you a tacit understanding of life and make you differentiate yourself in mass consumption. This is its value and cultural connotation. The true brand culture should have its uniqueness. It should be maverick, not copying others and following the trend. This uniqueness and exclusivity can support the core competitiveness of the company.
Innovative business value
Commercial value is an evaluation of brand standards, mainly refers to production-oriented enterprises and service-oriented enterprises. Brand innovation must make a scientific and accurate assessment of the commercial value of brand innovation, whether domestic or international.
If the cabinet brand can't form differences and effectiveness in the minds of consumers, whether it is through "technical innovation to increase the technological content of products" or through "process innovation to improve the quality of products", enterprises can only stay in homogenization. The repetitive and low-level stage of brutal competition cannot escape the Longtan Tiger Cave of brand competition.
This article Source: China Cabinet Network
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