Xianghe: aiming to build the furniture capital of China

In the future development, with the tenet of “China Furniture Capital, Emerging Industry Heights, Leisure Business New City, Eco-livable Homeland”, we will focus on building the goal of building integrity, responsibility, integration and win-win China Furniture Capital. Xianghe Furniture City's “Second Start-up” process, through the construction of furniture landscape avenues, overpasses, express hotels, food courts, home museums, furniture training schools and other public service facilities, strive to become a professional shopping, sightseeing, leisure and tourism The home market will showcase the brand charm of Xianghe Furniture City in an all-round way, and strive to achieve the grand goal of “making international influence and creating a world brand” as soon as possible.

Xianghe Furniture City is known for its rapid development, large scale, variety of products, complete product specifications, good quality reputation, wide market coverage, unique management and large throughput. It is unique in northern China and is well-known at home and abroad. And the news media is hailed as a "Xianghe phenomenon", "Xianghe model" and "China's most promising and dynamic furniture market." In recent years, China Xianghe Furniture City has been elected as the vice chairman unit of Hebei Furniture Association, the director unit of the circulation committee, and the vice chairman unit of China Furniture Association. The Xianghe Furniture Industry, represented by Xianghe Furniture City, was appraised by the Hebei Provincial Government as one of the top ten characteristic industries in the province. It was recognized as the provincial SME industrial cluster by the relevant provincial departments; Xianghe Furniture City has won the top ten industrial consumer goods category in Hebei Province. The market, the top ten most influential markets, the Beijing Consumer Trustworthy Unit, the Tianjin people's favorite furniture store, the top ten famous furniture cities in the country, and the national top ten “circular commercial brand” in the household industry, etc., have won a series of honorary titles. The popularity, credibility and reputation are constantly improving.

2012 sales steadily climbed

National home furnishing industry sales are rapidly declining at an average annual rate of 8%, but Xianghe Furniture City has not been greatly affected in this catastrophe. Although it has not grown faster than previous years, it is developing steadily. Climb, up 10% from 2011 sales. In the face of the downturn in the national home furnishing industry and the rapid expansion of the area of ​​Xianghe Furniture City, there has not been a large-scale empty space phenomenon, but the sales have increased slightly. It cannot be said that it is a miracle. However, in the face of achievements, the managers are not complacent, but they are prepared for danger in times of safety, looking for experience from past failure cases, perfecting themselves, and ready to go.

Refined branding extension service tentacles

In order to extend the service and expand the scale of investment, Xianghe Furniture City Management Committee established a “core strategic circle” within 300 km of the market development department in the beginning of 2012 to carry out more detailed brand promotion and give full play to Beijing, Tianjin and Huludao. The job functions of service offices such as Zhangzhou and Gu'an have included all the communities under construction into the service system and continue to expand the scope of free shuttle services. Since the operation of each office, it has greatly facilitated consumers everywhere and also enhanced the popularity of Xianghe Furniture City in various places. At the same time, it also transferred the elite strength to the northeast and northwest regions of China, further expanding the scope of investment and stabilizing the Xianghe furniture market.

In order to meet the standards of a world-class home culture city, the management committee has cooperated with professional planning companies to jointly develop a set of development plans suitable for their own situation, scientific and detailed, and operability for Xianghe Furniture City. Conduct a comprehensive plan.

The first is to build a home museum. Bringing together the furniture and furniture manufacturing process of ancient and modern China and foreign countries, providing visitors with foreign visitors and enhancing the atmosphere of the home culture city;

The second is to open a furniture business school. Admissions to foreign students, courses in furniture manufacturing and marketing, and promotion of the discipline of furniture marketing;

The third is to build a cultural market. Strengthen the cultural atmosphere of the furniture city by adding sculptures, landscapes and cultural signs in the urban area. At the same time, actively guide the cultivation of employees' awareness and establish a brand culture of “integrity, responsibility, integration and mutual benefit”.

Create a northern furniture manufacturing base

Since its inception in 1998, Xianghe County has fully utilized its location advantages and price advantages adjacent to Beijing and Tianjin. Xianghe Furniture City has developed into a 30-seat single-family furniture city with more than 50 professional exhibition halls and more than 10,000 exhibitors in the city. More than 1,500 brands, a total area of ​​2.2 million square meters of well-known furniture stores, sales in 2012 reached 24 billion yuan.

Despite this, in the long run, Xianghe Furniture’s embarrassing situation of “having no factories and no market in the market” makes the core competitiveness of the entire industry far apart. Starting from 2012, Xianghe County started construction of the “Northern Furniture Manufacturing Base” according to the plan, and coordinated development with the furniture industry park supporting furniture city, focusing on creating “China Furniture Capital”.

It is reported that at present, Xianghe County has determined the extension of the furniture industry chain, and promoted the development of upstream and downstream industries with manufacturing, R&D and design as the focus, and the idea of ​​“bigger, stronger, higher and longer” in the furniture industry. "Take administrative resources, land resources, and financial resources to the furniture industry, and promote the development of the furniture industry chain." Xianghe County magistrate Wang Xiaowei said.