Appropriate and accurate promotion of cabinet marketing methods
In this era of rapid development, a large amount of information is accumulated, and the products that are being upgraded are accelerated. There are many high-quality cabinet products that are not in the ocean of commodity information soon after being listed, and it is difficult to stand out. For cabinet companies, the effect of huge amount of publicity and promotion is not satisfactory, but it does not promote a place where there is no basis. Therefore, the search for moderate and effective publicity and promotion has become an area that many cabinet companies have been exploring.
Appropriate and accurate promotion of cabinet marketing methods
A good publicity and promotion can enhance the visibility of products, establish a high-quality brand image, make the brand occupy a place in the hearts of consumers, and constantly cultivate a high-quality and loyal customer base. But to do a good job in publicity and promotion, it is not so simple.
Clear cabinet product positioning
First of all, cabinet companies need to define their own product positioning, that is, the scope of application, target consumer groups, price ranges, grades, etc., only the clear positioning, can be accurately promoted.
For example, Red Star·Mei Kailong has always advocated “home culture†and “home art (art decoration effect map)â€, and “home†is the core of its brand culture. Around the core of this brand, they are committed to providing quality home products, delivering high-quality home life concepts, and establishing the China Human Rights Development Foundation “Harmonious Family†special fund to launch a modern (modern decoration renderings) love home movement “Love Home†Day and so on. Because of its clear positioning, its brand promotion is accurate and effective, achieving its brilliant achievements.
It can be seen that clear product positioning and establishing a clear brand image are the cornerstones of accurate and effective publicity. Otherwise, product promotion is like building a tower in the sand, which is difficult to achieve the desired results.
Cabinet industry electricity business is imperative
Nowadays, the development of e-commerce is unstoppable. Under the new situation, it is imperative for all cabinet companies to “touch the net†extensively. Network marketing is not only fast, low cost, time-space, but also has many customer resources. The open network platform can interact instantly, realize “one-to-one†communication, and accurately and efficiently convey product information to each potential customer. Network marketing can monitor the effect immediately, which helps the merchant to adjust the strategy in the first time and respond to market changes.
During the “Double 11†Festival in 2012, the home e-commerce can be described as “a gorgeous counterattack†and successfully succeeded. According to the official data of Taobao and Tmall, on the day of the carnival shopping festival, the turnover of the flagship store of All-Friends Home Tmall Mall exceeded 100 million yuan, and the sales of Gujia Craft reached 60 million yuan. Lin's Wood followed closely. Up to 58.55 million yuan. Only this day, the cabinets and e-commerce companies have achieved such amazing performance, becoming the most eye-catching "black horse" in various industries, fully demonstrating the power of e-commerce can not be underestimated.
Therefore, both large enterprises and small and medium-sized enterprises can actively and at a very low cost from the aspects of product performance, design, pricing, packaging, and service through electronic bulletin boards, online discussion plazas, and e-mails. Consumers engage in all-round interaction, strive for initiative, and seize new markets.
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