Wardrobe brand development, do not ignore 1% for 99%
As the saying goes, the embankment of a thousand miles collapses in the ant nest. At present, the overall wardrobe market is fiercely competitive in the market, not only is it a hot consumer, but also anxious for most wardrobe brands. Obviously, after the rigid demand is fully released, although the overall wardrobe market has entered the “summerâ€, it can be under the porridge, and many wardrobe brands are still “not enoughâ€. Previously, many home brands optimistic about the market potential of the overall wardrobe, have settled in the overall wardrobe industry, only to appear in the market situation.
In order to compete for a small market share, vicious business competition is inevitable. The most obvious feature is that low-price promotions frequently appear on the market. In the vicious commercial competition, the wardrobe brand in order to stimulate sales performance, over-emphasizing corporate profits, one-sided use of the market effect of the brand, frequently carry out market activities, temporarily ignited the market, but in the long run killed the brand.
For any brand, the key to long-term development is whether it is recognized by consumers. At present, in the brand-name wardrobe market, in order to compete for a small market share, product plagiarism, low-cost promotions, and so on, a series of vicious commercial competition phenomenon. In the eyes of most wardrobe brands, sales performance determines the brand, and the brand is to enhance the profit margin of the company. This kind of thinking is a one-sided reflection of brand building and is a brand of chronic suicide.
Looking closely at the development of the home industry, which home brand relies solely on sales performance, and only pays attention to corporate profits to become a well-known brand in the industry. Only the home brand that keeps consumers in the heart can develop into the leading brand in the industry. Mr. Fan Yajing, Xinya Wardrobe, said that the overall wardrobe brand construction involves multiple factors, and the development can be based on whether it is recognized by consumers. A successful wardrobe brand is 1% consumer recognition plus 99% corporate branding, but that 1% of consumer recognition is the most important, even more important than that of 99% of corporate branding.
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