Book cover design color language art two

2 Example analysis

Taking serialized academic papers as an example, it contains specific attributes such as seriality, completeness, scientificity, and rigor. Therefore, it is necessary to make an overall plan for the color of its cover so that the external language of academic papers can better serve the scientific content nature. As shown in Figure 1, different topics correspond to different color languages.

This set of cover uses the same color configuration principle, because this principle is the easiest to achieve the overall coordination, but also has a calm, refreshing, simple, elegant character. The same tone has subtle changes in shades of coolness and warmth, light and shade, and shade, and the "different" configuration method in this "Datong" is the most remarkable harmony in color harmony. You can control the brightness ratio or purity ratio to make the colors have hidden, far, near, and light visual perception. The main colors of the cover are described in Table 1.

1) The integrity of the color language

Due to the complete series of features of the series of academic papers, it is necessary to focus on fixed-color planning in some areas of the cover. When a hue is determined, it is necessary to identify the different levels of color weight or light and shade that conform to the style of the essay. When the book set is placed in front of the audience, the series and overall feeling must be produced from the segmentation of the color blocks and the color of the fixed position. If it causes separation, highlighting or dissimilar impressions, it indicates that the color language is too intense and even sharp; or it indicates that the color language is too conservative and even low-key. In other words, the series of academic essays are required to have a uniform feature on the cover under the overall concept, so as to arouse the attention of readers to the relevance of each essay collection and be easy to memorize.

2) The uniqueness of the color language

Uniqueness, that is, personality, is the specific type in the overall association of a series of essays. If there are too many elements to be dealt with in a unified way, when several books are put together, the cover will be monotonous and rigid, and the unique meaning of each book will not be communicated well, which will weaken individual characteristics. Since the segmentation of color blocks starts from the perspective of overall serialization, the uniqueness of the highlighting is very limited, so the color of the cover graphic can only be emphasized on different topics. For example, in the dark blue sky of the night in the cover of “People”, when the air bursts with a flash of light, the green tree of thought knocks open both the meditation of talent and its potential for accumulation, and the market’s rapid changes are like lightning flashes. In short, choosing the appropriate flow colors requires a good grasp of the differences in the collection of papers on different topics. The uniqueness of the cover instance color language is described in Table 2.

3) Cognition of color language

The emotional effects and emotional expression of color are related to the visual experience of the viewer, and also to the psychological activities of its memory, association, etc., and evoke inner resonance to form color perception. The recognition of color depends mainly on the relationship between the color of the shape and the surrounding colors, especially the lightness contrast relationship between them. The stronger the lightness contrast, the higher the awareness of the colors, and therefore the clearer.

However, only a beautiful appearance will give people a stilted impression. Essentials and generalization are the essence of the cover color language. Combining objective factors with subjective factors, using as few elements as possible to convey as much information as possible to enhance the awareness of the color language of the cover of academic papers.

3 Conclusion

Long before humanity had a language and civilization, color had already appeared in human life, and it was linked to a complex network. How the arts of an era treated colors reflected the culture at that time to a large extent. Now under the influence of the impact of three-dimensional and digital design, the cover of the plaitized collection of essays must undergo a revolution in color, leading to the wave of semantic information transmission, as graphics and text are progressively conveyed in more updated forms of information and When the approach is replaced, color plays an important role in conveying the meaning of the cover by virtue of its indispensable position.

To break the traditional straightforward cover design, to create a new image of the cover of the academic paper, and to give people a new impression, we must master many features of the cover color language so that we can design the cover of the academic paper. In the middle of the blade. (Author: Zhu Yifang Xuren Ping)