Carton interpretation of the concept of washing powder packaging

At present, most laundry detergents use traditional plastic bags as a form of packaging. With the improvement of people's living standards, the quality requirements for products have been continuously improved, and the products have developed towards diversification. However, the form of washing powder is not developed as products. Rapidly, most of them are still plastic bags. Recently, the reporter was pleasantly surprised to find that the “American Health and Aerobic Wash Laundry Granules” produced by the wholly foreign-owned enterprise—Beauty Birthday (Hangzhou) Co., Ltd. adopted a carton as the outer packaging of the product. It is particularly prominent in the packaging of similar laundry detergent shelves.

In terms of appearance, the carton is mainly composed of red, white, and blue, and the printing is colorful. The eight corners of the box are all rounded and die-cut. External shrink film packaging can play a good role in moisture. The lid of the carton is connected with the box body, and two protruding “small ears” are arranged on the edge of the box body, so that the box lid is buckled on the specific die-cutting position and has a self-locking function, which prevents accidents to some extent. Open. The exquisite packaging design makes this package a powerful weapon for product promotion.

Carton packaging meets the concept of environmental protection, and can improve product quality and shelf display effect

In view of the excellent packaging of this product, the reporter specially contacted the person in charge of Midea (Hangzhou) Co., Ltd. The reporter learned that this product has been available for a year and is currently sold mainly in Guangdong, Shanghai and Zhejiang. The person in charge of the US Department of Health Marketing told reporters that this new product uses advanced technology and this product is relatively environmentally friendly compared to traditional laundry detergent. The chemical is used to decompose the stain and the decomposition is relatively environmentally friendly. In order to meet the environmental protection features of the product, the outer packaging of the product has selected an environmentally friendly paper box. In addition, the carton also has a good shelf display effect, greatly improving the product's grade and facilitating transportation.

The use of thin corrugated board material can improve the package stiffness and compression resistance

A closer look reveals that the outer packaging of this product is not an ordinary “cardboard” but a thin corrugated cardboard. According to the person in charge of the Marketing Department, there are two types of products: 1025 g and 535 g. Due to the relatively heavy quality of the product, ordinary cardboard cartons are used as the outer packaging, making it easy during transportation. Caused by the paper box deformation, affecting the aesthetics of the carton, and the use of thin corrugated board material as a carton packaging to avoid deformation of the package.

Excellent material and structural design greatly increase the added value of the product

This product is mainly a high-end product for high-end consumers. Due to its high-end market, it is very expensive compared to ordinary detergents. Among them, the retail price of 535g loaded products reached about 15 yuan. If such a high product price is to occupy a place on the market, besides winning product recognition from consumers, it must also work hard on marketing. In addition to some marketing strategies, packaging is also an important marketing tool. The company considers all aspects of packaging materials, packaging structure and other details, greatly increasing the added value of this product.

Carton loading detergent market has broad prospects

It is reported that the carton of this product is printed by the Shanghai Xinzhou Printing Factory. The printing house provides the printed and die-cut cardboard to the user. The folding carton process of the carton is in the United States for the birthday (Hangzhou) Limited. The company completed, greatly saving the storage and transportation costs of the molding carton.

The person in charge of the marketing department of the United States and the United States told the reporter that only three daily chemical companies in the country currently produce such carton-loaded laundry detergent. Since detergent powders are mostly still used as low-end consumer products, low value-added packaging will occupy a considerable market share in a certain period of time. However, starting from September 1, 2004, the new detergent standard GB/T13171-2004 has been implemented, which abolished the specific indicators, coefficients, and the specific provisions for the use of raw materials specified in the original detergent standard. The new standard judges the pros and cons of the product from the aspects of product performance, etc., and reduces the requirements for the ingredients used, but it has been strengthened in the detection of decontamination capacity. Compared with the old standard, the new standard is in detergent powder. The standard control of some components, such as the formulation index, has been relaxed. This will give companies greater room for research and development, allowing companies to open up their hands and feet, which will help improve the quality and grade of the entire industry. The higher grades of products will naturally require more novel and high-end packaging. This combination of environmentally friendly and high-end carton packaging will certainly become a wonderful work in the future detergent packaging market.

Source: Global Box Industry