2014 global packaging industry will present seven major technology trends

No matter how magical and omnipresent the Internet is, there is one thing that the public will never give up, and that is packaging. Packaging is as important as the product itself, and it bears the responsibility of generating consumer interest. Few people will realize the impact of packaging on people's buying behavior, but they do have a huge "magic power." From an industrial perspective, the packaging industry will present the following new trends in 2014.

Environmentally friendly packaging continues to heat up

The green concept is constantly accumulating strength, and environmentally friendly packaging will also become an important part of the national environmental movement. In order to win the hearts and minds of consumers, many companies are developing environmentally friendly packaging. This includes both degradable packaging and recycled packaging. The use of environmentally friendly packaging can not only become a major selling point for enterprises, but also reduce the guilt of consumers when purchasing packaging products.

Multi-functional packaging becomes the first choice

Sometimes people buy products not just because of the features they have. In 2014, packaging with multiple uses will become more popular. Even if the packaging itself is not environmentally friendly, products with multi-functional packaging can stand out in the fierce market competition. Packaging suppliers should be more focused on their functionality when designing, and indicate the versatility of the package, otherwise this trend will not be successful.

Packaging functionality is still important

Responding to the trend of environmental protection and multi-functionality is that people attach great importance to the functionality of packaging. The so-called functionality is the ability of packaging to help dealers and consumers solve problems. Packaging that is easy to stack, interlocks, or has more storage capacity will become more popular in 2014. Because this allows consumers to store more of the products they need in a limited space.

Clever use of mascots

If you can combine cartoon characters with packaging design, you can turn boring product packaging into an attractive option. McDonald's consciously designed its happy party meal as a small house long ago, with the door cut out of paper and the broccoli dolls that children like. But to a certain extent, most of these creative packaging relies on a simple box design.

With the emergence of new technologies, including 3D printing technology, breaking the boring atmosphere of the printing industry, the industry will bring more surprises and imaginations in 2014. This means that companies must combine mascots with product packaging through more creative ideas.

Deteriorating or expired product display technology has broad prospects

According to a survey report titled “Packaging Trends: Major Macro Trends Affecting Packaging Design,” one of the most important technological trends in the packaging industry is the development of a technology that can change spoiled or expired products. This may not be a problem for developers who are not perishable, but food, beverages and other perishable products can benefit.

At the moment we are not sure how such packaging works, but they can produce a series of very positive effects, especially to help consumers reduce the risk of buying contaminated or expired products.

Matte processing highlights product grade

Matte is a common post-press treatment in packaging design. It's not as stylish and glamorous as a glossy surface, but it's not tacky, often giving people a visual impact. Of course, you can also use bright colors in your designs, but they can't be the protagonists, because the matte surface will cover everything.

Simple design is favored

The trend of simplifying design has swept through areas such as network design, especially mobile networks and iOS platforms. Simple black-and-white photos and layered user interface design give people a new look. For companies that need to sell their products through the website, it is a very important step to unify packaging design and website design. Another benefit of using a simple design is to reduce printing costs and increase the efficiency of brand image transmission.

summary

There will be more new trends in front of us in 2014. Environmentally friendly packaging and multi-functional packaging will achieve greater development; functional packaging will bring more benefits to consumers and distributors; of course, product safety issues can not be ignored, the technology that can display deteriorating or expired products will be It is favored by more people. In terms of design, people are more and more fond of matte and minimalist design. Driven by these big development trends, we have reason to believe that the packaging industry in 2014 will become more exciting. (Editor: Jie Meng)