Transformation and development of steel industry from manufacturing to service
The steel industry is an important basic industry of the national economy. During the 12th Five-Year Plan period, the iron and steel industry will enter a critical phase of transforming its development mode. It will not only face the development opportunities of structural adjustment and transformation, but also face the severe challenges of rising resource prices, slowing demand growth and increasing environmental pressure. (From the "Twelfth Five-Year Development Plan of the Iron and Steel Industry" issued by the Ministry of Industry and Information Technology). China's steel industry is under double pressure from oversupply in the market and high raw material prices, and most companies are in a state of loss or cost operation. In the severe market situation, soft power such as technological innovation, quality management, cost control, and service have become the key capabilities for enterprises to break through the barriers of homogeneous competition.
Judging from the years of development practices of iron and steel enterprises such as Baosteel, Wuhan Iron and Steel, and Angang, these enterprises have embarked on their own characteristic paths in terms of technical level, management system construction, personnel training, strong sense of urgency and reform spirit.
Technological innovation is always the driving force for the development of the manufacturing industry and the core competence of the enterprise. It is particularly important for the steel industry. This is where the company's soft power lies. Some steel companies maintain a keen sense of market demand and attach great importance to R & D investment. While learning from foreign advanced technologies, they have developed a number of advantageous products with independent intellectual property rights by relying on their own efforts. Baosteel puts forward one of the three major transformation strategies from steel to materials. Its basic starting point is to upgrade its products. When the products are upgraded, the transformation and development of the enterprise will come to fruition. The efficient R & D and green manufacturing of advanced steel materials and continuous expansion of market share are the core competitiveness of Baosteel. Automobile plates are now Baosteel's most profitable products, with a 50% market share in the country. One step ahead of technological innovation has enabled Baosteel and other steel companies to maintain technological differences and win market competitiveness.
In response to the era of meager profits, under the background of a more open market, steel companies are facing greater competitive pressure. To be good at innovation, use new technology to guide the demand for steel. In the future, steel companies can do more cutting-edge and systematic analysis around high-end manufacturing, continue to target strategic products and engine products, find more economic growth points and technological commanding heights, and build future-oriented competitiveness.
Steel companies must grasp customer needs and provide more differentiated services, which means that the steel industry must transform from manufacturing to services. The so-called service here is to make the technology of the enterprise more fully developed, and to increase the dependence and trust of the downstream enterprises. In recent years, steel companies have been involved in e-commerce, and steel companies such as Baosteel have proposed a new development model to create a service-oriented manufacturing industry. The reengineering of the model stretches the industry chain, the concept of early intervention, and applies e-commerce to the steel industry. This innovative service for the supply chain accelerates the transformation of the steel industry service, allowing steel companies to respond more quickly to market and user needs , Sharp, reduce costs and improve efficiency, but also promote the formation of better cooperation between upstream and downstream enterprises.
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