The original lack of cabinet industry needs to improve the industrial design strength

From February 27th to March 2nd, 2014, “Design·Shanghai” 2014 Shanghai International Design and Innovation Expo was held in Shanghai Exhibition Center. “Design·Shanghai” 2014 is the first collective appearance of international excellent design brands in China. More than 150 world-renowned art and design brands will gather in Shanghai, 90% of which are the first to land in China. It is the largest international original in China to date. Design Expo.

Lack of original product design

Original design has been a slightly heavy topic in the Chinese cabinet industry for nearly two decades. From the early "plagiarism", "imitation", "learning" foreign design, and in the past ten years, some enterprises have begun to explore their own design roads, and the cabinet enterprises that can be truly named "original design" are still rare. .

Industrial design is the driving force for development

The design of cabinet products is closely related to people's living habits and the maximum use of product functions. However, many cabinet companies in China do not pay much attention to industrial design. This is related to the whole nation and pays less attention to the shape. Nowadays, some associations and organizations in China have already launched industrial design awards, which should also be a driving force for the cabinet industry. In the industrial design, the kitchen and bathroom industry has a lot of work to do, because kitchen and bathroom products have more requirements and space, and industrial design needs to be continuously strengthened.

Apple's achievements prove that industrial design can bring strong economic benefits to enterprises, fully demonstrating the power of industrial design. Enterprises with product strength and good customer experience will be in the market and have a greater competitive advantage. To transform a cabinet company into a leading brand requires a new kind of creativity, and industrial design is undoubtedly an irreplaceable driving force.

Need more design team strength

This requires the cabinet enterprises to adjust the focus of high priority, the first thing is that the design team must upgrade their soft power, broaden the design vision, and inject new vitality into the brand. The cabinet design team also needs to shift from focusing on hardware design to soft design focusing on consumer experience in product design thinking. Only by trying hard to understand consumers can we get a more sensitive market response.

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Q: What`s the payment :

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