Print news on beverage packaging
In 2014, the Japanese Daily News found that fewer and fewer young people buy newspapers every day, but more and more young people buy bottled mineral water every day. So they decided to turn newspapers into bottles for drinks. There is an additional channel for young people to read newspapers. Moreover, during the implementation of the activities, they also deliberately reduced the pricing of bottled water so that every consumer can afford it. It was originally purchased for about RMB 6 yuan. The mineral water now only costs 3 yuan. One of the unexpected gains is that newspapers are used for packaging and the recognition on the shelves is quite high. Â
In order to ensure the readability and update of news, Japan Daily News launched a total of 31 packages in one month, and also printed a QR code on the bottle. Consumers can scan the QR code on mobile phones. To read the latest news, not so much, it is to save the media, and to say nothing, is to awaken the consciousness of young people concerned about the news of the political affairs. In the final month, each retail supermarket sold an average of 3,000 bottles of NewsBottle mineral water.
Inspired by this idea, Japan Daily News recently used this form to launch a donation bottle. They divided the charity project into several different themes, including the Philippine Typhoon Disaster Relief Fund, the Cambodia AIDS Treatment Fund, the Fuji Mountain Environmental Protection Fund, and the Japan Earthquake Disaster Recovery Fund.
Consumers can choose the items they are interested in, buy mineral water in specific packages, and their profits will be donated to the corresponding charity organizations. In order to support fundraising, in addition to restaurants and supermarket sales, the fundraising of bottled water was also designated as official water use in some government activities.
With the QR code on the package, young people can read the latest news on their mobile phones by scanning the QR code on their mobile phones. It can be said that the daily news has saved both the traditional paper newspaper and the user to the mobile terminal. wonderful!
This mineral water package design comes from Japanese designer Yoshinaka Ono! Its use of daily news as a mineral water packaging design not only highlights the value of the product, but also highlights the news value of the product. (For details, please refer to: )
[Note] China Packaging Information Network is the official website of China Packaging News and China Packaging Industry Magazine.
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