Is the furniture industry really a backward industry?

Is the furniture industry really a backward industry? Although the furniture industry is constantly injecting fresh blood, there are also many old furniture industries facing great austerity. Gradually many people in the industry lose confidence in the furniture industry, so the furniture industry is really A backward industry? Today, the small series of Jiuzheng Building Materials Network will discuss with you.

In the eyes of a self-righteous marketing person, is the furniture industry considered to be an advanced industry? Is it worthwhile to fight for it? Should Chinese furniture people have their own professional pride? Exploring such problems is more than arguing about personnel. Right and wrong are more meaningful.

Based on the annual output value of a single enterprise, China's furniture industry is indeed not an advanced industry. There are no enterprises with more than 10 billion yuan in the industry. Nowadays, even if the output value exceeds 10 billion, among the top 500 Chinese companies, even the last seat can't be taken.

Even so, I don't think China's furniture industry is a backward industry.

The size of the enterprise is not a key indicator of whether the industry is backward or not.

If the scale of the company is large, it will be strong?

Look at those companies that are fortunate enough to be in the top 20 of the top 500 Chinese companies. Those who are in arrears with their wages are the ones who have huge losses. They are often blocked by the office building, and their employees are extremely mean. The righteous has it.

Big but not strong is a common problem for Chinese companies.

Looking back at the furniture industry, enterprises that have a production value of 30 to 50 million are quite comfortable; enterprises with an output value of over 100 million can basically have long-term planning; and enterprises with an annual output value of more than one billion are usually in the industry. Activists enjoy the treatment of industry leaders.

For those non-furniture enterprises whose output value is tens of billions and hundreds of billions, in addition to the dazzling output value, how much profit is truly worthy of pride. Look at the profit report of listed companies.

The size of the enterprise is by no means a key indicator of backwardness or not. In industries with high levels of competition, scale is a necessary condition for survival. But the large scale does not mean that you can live well and live well. On the contrary, the scale of a company is dying. This has been repeatedly verified by practice.

In the era when the maximum output value of a single enterprise has reached 2.9 trillion yuan, the output value of 100 billion yuan is nothing more than nothing. What is worth boasting? The most proud of a company is the profit generated by unit capital. In terms of profit margin, furniture companies are not inferior to people. Let's take a look at the small series of Jiuzheng Building Materials Network.

The furniture industry's profit margin is enviable

The profits of the furniture industry have always attracted the entry of extra-currency funds. This is the main reason why the industry is constantly shuffling, but the industry is still alive. In recent years, there have been many furniture companies that have been fissile from large furniture companies; from raw material suppliers to finished furniture manufacturers; there are also real estate companies involved in the furniture industry; It.

In short, the relatively high profit margin of the furniture industry is an important foundation for the industry to maintain its vigorous vitality.

Because the furniture industry is too many, the product changes too fast, which determines that its large-scale industrialization is an impossible task. Therefore, the idea of ​​increasing profits by increasing its scale is doomed to failure. The furniture industry is a small-scale, high-profit industry, which is determined by the genes of its products. Many people do not believe in this evil, and have invested a huge amount of money to transform it. There is almost no failure.

At present, due to the loss of panel furniture, the furniture industry has not accelerated the process of scale, but has regressed from the road of large-scale industrialization. This is not the backwardness of the furniture industry. On the contrary, this is the reaction of the furniture industry to adapt to the individualized needs of modern people. It reflects the process of the transformation of the furniture industry into humanity and art. It is a pointer to the more advanced and more humanistic charm of the furniture industry. .

The creativity of the furniture industry is not lower than any industry

Over the years, the furniture industry has paid more and more attention to product design and has paid more and more attention to regulating marketing behavior. In the two areas of product design and marketing innovation, the furniture industry has kept pace with the country's progress. From the design of the exhibits of major furniture exhibitions in these years, the design innovation ability of furniture people is obvious to all. Looking at furniture fairs often gives people the impression of art exhibitions. The hundreds of thousands of square meters of exhibition space is no longer boring, but is constantly being subtly innovated. In the furniture store, the stylized features of furniture products are becoming more and more obvious. There are fewer products in the same category, and there are more creative products. The recent introduction of designer products in high-end furniture stores is a recent attempt to combine product design innovation with the market. It is believed that with the continuous efforts of furniture designers, the Chinese furniture industry will be more creative and cultural, which will enable more consumers to find a sense of belonging in the spirit.

In terms of marketing, many furniture companies have carried out very valuable explorations. Some have made breakthroughs in the traditional sales field, and some have substantial gains in online sales, and some have achieved impressive results in online and offline sales.

The marketing progress of Chinese furniture companies is remarkable. In the future, the Chinese furniture industry will surely get rid of the image of low-end manufacturing, and focus on the two main links of design and marketing. In this sense, the Chinese furniture industry is making rapid progress. Those companies that are not aware of this and have made little progress in these two areas are being phased out.

The creativity of China's furniture industry is not lower than any other industry in China. The self-elimination of China's furniture industry is also being carried out in a race against time. In summary, the Chinese furniture industry is not a person who is saying that it is a backward industry. On the contrary, because this industry is not suitable for the survival of the Big Mac, there is no authority, no godfather, more yuan, more freedom, and more. The space for innovation and creation of many people will have more vitality and more genes for long-term harmonious development.

In the era of giants, the Chinese furniture industry was amiable, close, and lovely because of its diversified survival, grassroots, and grounding.

For more information on China's furniture industry, please pay attention to the official website of Xianghe Furniture City ().