Domestic and international trends and status analysis of digital printing
2021-10-31 13:05:16
Guide: Because digital printing does not require the complicated process of traditional offset printing, it only needs to be sent to the printing machine by the computer to produce the finished product. Therefore, in the urgent printing, variable printing and on-demand printing, it is unachievable in traditional printing. Digital printing is fast and high quality. In addition, digital printing has no requirements for printing, and the cost of a single sheet is fixed, which makes the digital printing machine have low investment and high return.
Digital printing is a new printing method that prints computer files directly on paper, which is different from the traditional printing process. Its characteristics: one print, no plate making, stand and wait, instant error correction, variable printing, on-demand printing. Digital printing is a comprehensive technology developed on the basis of printing technology. It uses electronic text as a carrier and transmits it to digital printing equipment through the network to achieve direct printing. The lack of printing and information in the printing production process is a major feature, covering printing, electronics, computers, networks, communications and other technical fields.
First, cater to the needs of business activities. In today's information age, in all kinds of business activities, whether it is business documents or corporate publicity materials, the information content is required to be accurate and novel, and the publicity materials printed by traditional printing methods are mostly limited by the "printing amount". Have to print a thousand or 3,000 copies, the cost of a single sheet is cheap, but more companies have not used half or even dozens of sheets, because the printed content and information have changed, no need to feel wasted The use of pens to change and reuse, but also damage the corporate image. So that more companies only deal with the new piles of printed matter as waste paper, in fact, it is "printed cheaper and expensive."
Secondly, the book is made immediately after the moment. Digital printing, because there is no need for the traditional offset printing process, just bring a computer file, or send it online, tomorrow meeting, bidding or business negotiations, it is not too late to finalize this evening.
Third, the printed content is variable: digital printing can print different personalized content, such as the name of a different invitation, the direct mail with the customer name, the printing of variable barcodes, etc. This is something that traditional offset printing cannot achieve at all.
Domestic and international trends and status analysis of digital printing In the international printing field, color printing in traditional printing has grown rapidly, growing at a rate of 40% year-on-year, with a growth rate of 33% in North America. The price of color printing is declining.
According to relevant information, in the United States, 33% of digital printing work was diversified and personalized in 2006. The growth rate of custom printing in the printing market has reached 14%, and the growth rate of job printing directly from the network has exceeded 100%. In terms of the number of copies, 78% of the four-color offset jobs have been reduced to less than 5,000 copies. For printing companies, the development of digital printing is the general trend. At the same time, the rapid development of digital printing technology has brought huge business opportunities to various fields of the printing industry. Digital printing has become a printing method with development potential.
For the development trend of digital printing, the industry believes that digital printing will complement and compete with offset, screen printing and flexo printing; offset printing is improving to provide more economical and competitive products, but its market will continue to be Digital printing is encroaching; digital printing will affect all aspects of the printing industry and will be widely used in art, packaging, label printing, textiles, books, advertising and other printed materials. In its US 2006 printing status talks, it was predicted that by 2012, the offset printing market share of Jiangshan will be reduced to 60%, and others will be occupied by variable data printing. By 2015, the ratio of revenue generated by offset printing to the total revenue of the printing industry will drop to around 45%, digital printing will rise to 30%, and others will be occupied by ancillary services.
In China, at present, the development of digital printing in China is still subject to certain restrictions. The specific reasons are as follows:
Some commercial printing companies have little knowledge of digital printing and superstitions about traditional printing. Not willing to try new digital printing.
Second, low-end digital devices occupy most of the digital market, causing the quality and color of digital printing to be questioned.
Third, the color gamut of digital printing and the size of traditional printing gamut are also slightly different, leading to some things that have been traditionally printed before can not be transferred to digital printing.
Fourth, the human and material resources for digital investment research are far from enough.
For printing equipment, the quality of digital printing digital reproduction can be compared with traditional printing. The color depth, level, sharpness, highlight and darkness of the printed image can be restored. Like HpIndigo in the image of the characters, especially the restoration of the face is very realistic, even more than traditional printing. Nexpress and HpIndigo also support professional printing. Fuji also launched a digital press that combines digital printing and post-press technology. Once printed, a book is complete.
Digital printing welcomes the opportunity According to data released by the US printing market and information research institute pRIMIR, by 2014, the global printing industry's total output value will reach 725 billion US dollars, more than expected, in 2011 exceeded $ 720 billion mark, a full Delayed for 3 years. For more than a decade, digital printing technology and related industries have been rapidly developing in the world with the wind of technological innovation, and have penetrated into all levels of society at an alarming rate to meet people's demand for personalized, diverse and flexible prints. By 2014, the global market share of digital printing will double, accounting for 27.4% of the total market. In 2008, the global inkjet printer market totaled only US$1.9 billion. It is expected to jump to nearly US$4.8 billion in 2014 and grow at a rate of 160%, almost in line with the sheetfed press market.
Looking at China's domestic situation, at present, in the application field of digital printing, in addition to graphic fast printing, on-demand publishing printing, image printing, personalized direct mail printing, large enterprises stationed services, etc., become the new development of the four major Hot spots and new opportunities. The examples of specific applications are not introduced here.
With the change of the public's consumption concept, the demand for printed materials has also diversified, and the printing business has developed from large-scale pursuit of small costs to small batches, multiple varieties, and individualized. In China, labor costs are increasing. Compared to traditional printing, there is a need for manual digital printing with a lot of savings in labor costs. Some traditional printing businesses are moving to digital printing. After several years of development, network personality printing has become more mature and has also promoted the development of digital printing.
Digital printing is a new printing method that prints computer files directly on paper, which is different from the traditional printing process. Its characteristics: one print, no plate making, stand and wait, instant error correction, variable printing, on-demand printing. Digital printing is a comprehensive technology developed on the basis of printing technology. It uses electronic text as a carrier and transmits it to digital printing equipment through the network to achieve direct printing. The lack of printing and information in the printing production process is a major feature, covering printing, electronics, computers, networks, communications and other technical fields.
First, cater to the needs of business activities. In today's information age, in all kinds of business activities, whether it is business documents or corporate publicity materials, the information content is required to be accurate and novel, and the publicity materials printed by traditional printing methods are mostly limited by the "printing amount". Have to print a thousand or 3,000 copies, the cost of a single sheet is cheap, but more companies have not used half or even dozens of sheets, because the printed content and information have changed, no need to feel wasted The use of pens to change and reuse, but also damage the corporate image. So that more companies only deal with the new piles of printed matter as waste paper, in fact, it is "printed cheaper and expensive."
Secondly, the book is made immediately after the moment. Digital printing, because there is no need for the traditional offset printing process, just bring a computer file, or send it online, tomorrow meeting, bidding or business negotiations, it is not too late to finalize this evening.
Third, the printed content is variable: digital printing can print different personalized content, such as the name of a different invitation, the direct mail with the customer name, the printing of variable barcodes, etc. This is something that traditional offset printing cannot achieve at all.
Domestic and international trends and status analysis of digital printing In the international printing field, color printing in traditional printing has grown rapidly, growing at a rate of 40% year-on-year, with a growth rate of 33% in North America. The price of color printing is declining.
According to relevant information, in the United States, 33% of digital printing work was diversified and personalized in 2006. The growth rate of custom printing in the printing market has reached 14%, and the growth rate of job printing directly from the network has exceeded 100%. In terms of the number of copies, 78% of the four-color offset jobs have been reduced to less than 5,000 copies. For printing companies, the development of digital printing is the general trend. At the same time, the rapid development of digital printing technology has brought huge business opportunities to various fields of the printing industry. Digital printing has become a printing method with development potential.
For the development trend of digital printing, the industry believes that digital printing will complement and compete with offset, screen printing and flexo printing; offset printing is improving to provide more economical and competitive products, but its market will continue to be Digital printing is encroaching; digital printing will affect all aspects of the printing industry and will be widely used in art, packaging, label printing, textiles, books, advertising and other printed materials. In its US 2006 printing status talks, it was predicted that by 2012, the offset printing market share of Jiangshan will be reduced to 60%, and others will be occupied by variable data printing. By 2015, the ratio of revenue generated by offset printing to the total revenue of the printing industry will drop to around 45%, digital printing will rise to 30%, and others will be occupied by ancillary services.
In China, at present, the development of digital printing in China is still subject to certain restrictions. The specific reasons are as follows:
Some commercial printing companies have little knowledge of digital printing and superstitions about traditional printing. Not willing to try new digital printing.
Second, low-end digital devices occupy most of the digital market, causing the quality and color of digital printing to be questioned.
Third, the color gamut of digital printing and the size of traditional printing gamut are also slightly different, leading to some things that have been traditionally printed before can not be transferred to digital printing.
Fourth, the human and material resources for digital investment research are far from enough.
For printing equipment, the quality of digital printing digital reproduction can be compared with traditional printing. The color depth, level, sharpness, highlight and darkness of the printed image can be restored. Like HpIndigo in the image of the characters, especially the restoration of the face is very realistic, even more than traditional printing. Nexpress and HpIndigo also support professional printing. Fuji also launched a digital press that combines digital printing and post-press technology. Once printed, a book is complete.
Digital printing welcomes the opportunity According to data released by the US printing market and information research institute pRIMIR, by 2014, the global printing industry's total output value will reach 725 billion US dollars, more than expected, in 2011 exceeded $ 720 billion mark, a full Delayed for 3 years. For more than a decade, digital printing technology and related industries have been rapidly developing in the world with the wind of technological innovation, and have penetrated into all levels of society at an alarming rate to meet people's demand for personalized, diverse and flexible prints. By 2014, the global market share of digital printing will double, accounting for 27.4% of the total market. In 2008, the global inkjet printer market totaled only US$1.9 billion. It is expected to jump to nearly US$4.8 billion in 2014 and grow at a rate of 160%, almost in line with the sheetfed press market.
Looking at China's domestic situation, at present, in the application field of digital printing, in addition to graphic fast printing, on-demand publishing printing, image printing, personalized direct mail printing, large enterprises stationed services, etc., become the new development of the four major Hot spots and new opportunities. The examples of specific applications are not introduced here.
With the change of the public's consumption concept, the demand for printed materials has also diversified, and the printing business has developed from large-scale pursuit of small costs to small batches, multiple varieties, and individualized. In China, labor costs are increasing. Compared to traditional printing, there is a need for manual digital printing with a lot of savings in labor costs. Some traditional printing businesses are moving to digital printing. After several years of development, network personality printing has become more mature and has also promoted the development of digital printing.
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