From 8264 enter the outdoor sports product market to see the cross-border integration of the Internet and the real economy

From 8264 to enter the outdoor sports market, to see the cross-border integration of the Internet and the real economy Date:2016-03-25 12:51

On March 19th, outdoor sports platform 8264 and Tmall exclusively held a strategic cooperation conference, announcing that 8264 officially entered Tmall and opened the Tmall flagship store. According to reports, the 8264 and Tmall will conduct in-depth cooperation on outdoor knowledge, outdoor lines, outdoor sharing, and outdoor equipment sales to create a one-stop outdoor ecological shopping platform.

What drew the attention of the author was that 8264 announced its formal entry into the outdoor sports product market. It will launch outdoor apparel and equipment products under the same name brand, and will launch its first sales at Tmall. This signal undoubtedly indicates that 8264 must enter the real estate industry! Founded in 8264 in 2003, accompanied by China’s outdoor enthusiasts, this project went through 13 years in Jingdong, which is a financing enthusiast event organizing service on the Yunyun.com investment platform. An outdoor sports vertical portal that integrates forums, news and information, comment systems, external line platforms, and external APP.

As a relatively old vertical portal for outdoor sports, 8264 has been cultivating outdoor areas and has accumulated a lot of upstream and downstream resources. According to the meeting, 8264 annual visits can reach nearly 100 million people. According to 8264 CEO Yang Wei, 8264 has now achieved profit through advertising, offline activities, etc., and the launch of its own brand will replace advertising as the platform's main profit point.

As we all know, the Internet has four major monetization modes: advertising, value-added services, games, and e-commerce. The 8264 entered the outdoor sports product market this time, it can be seen as the exploration of Internet companies to the real economy. For the Internet and the real economy, the industry has been arguing endlessly, but we all agree that the point is: Internet + real economy, as for how to + law, perhaps some cases can be for your reference.

1. Joint and cooperative categories: Ali Suning Alliance On August 10, 2015, Alibaba Group and Suning Yunshang Group Co., Ltd. jointly announced that they have reached a comprehensive strategic cooperation. Ali invested 28.3 billion yuan in Suning Cloud Business, and Suning Cloud Business also used 14 billion yuan to subscribe for Ali's newly issued shares. As the two giants in the traditional retail and e-commerce sectors, the cross-shareholdings of Suning and Ali saw the industry see a more in-depth cooperation.

With the deeper relationship between cross-shareholdings, Suning and Ali's cooperation in business has more possibilities. For example, Suning can use Ali's platform to develop online sales on a large scale and use Alibaba's big data to promote customized, personalized consumption. Ali can borrow Suning's long-term logistics, manpower, after-sales service and other resources all over the country to bring online and offline integration experience to merchants and users of Ali platform. In addition, Suning and Ali can not only revert to each other in terms of sales flow, but they can leverage each other in the business of supply chain finance, big data, and cloud computing, both of which are currently vigorously developing and promising.

In the process of the collision of the Internet and the real economy, there are not a few companies that adopt in-depth cooperation methods like Ali and Suning. The benefits of this approach are also obvious. In terms of integrating industry resources and giving full play to their respective strengths, they can only complement each other by leveraging each other's strengths. The more open industry allows all participants to have more choices, businesses can have more complete channels, consumers can have more choices, and the platform will have more room to play.

2. The real economy enterprises marched into the Internet: Gree Dong Mingzhu sold both mobile phones and self-owned media. At the 2015 shareholders meeting, Dong Mingzhu announced high-profile announcements that Gree had officially entered the mobile phone industry. According to the latest news, Gree Mobile Phone 2 will also be It was officially released in the last 1 to 2 months. Regardless of whether Gree's mobile phones are good or bad, from the perspective of Gree's choice of mobile phone as an entry-level internet product, its ambition to enter the Internet is clear.

Recently, Dong Mingzhu also held a press conference to announce that Dong Mingzhu, the self-media platform founded by her, has officially launched the media. Although she does not understand her intentions, looking at the actions of Gree in recent years: selling mobile phones, investing in food and beverage O2O, and setting up Dong Mingzhu's own media, Dong Mingzhu has worked hard on the Internet.

Dong Mingzhu affirmed that the Internet brings convenience to life, and more emphasis on the real economy, she had publicly stated that with Internet thinking, you may not beat others because there is no technology, no competitiveness, the real economy does not With full play, the Internet is equal to zero.

3, Internet companies involved in the real economy: 8264 into the outdoor sports product market In fact, Internet companies have begun to get involved in the case of the real economy is not uncommon, Jingdong acquisition of Yonghui Supermarket, Alibaba Holdings Yintai, etc. can see some of the Internet to the real economy into the clue . Take 8264 as an example, because 8264 is directly introducing outdoor apparel and equipment products with the same brand name.

Internet genes born with Internet companies have a lot of Internet play when they enter the real economy. For example, 8264 entered the outdoor sports product market, but also reached a strategic cooperation with Tmall, officially entered the Tmall and opened the Tmall flagship store. Through the 8264's own upstream and downstream resources in outdoor sports and Tmall's traffic advantage, the 8264 will be expected to form a closed-loop business on the Tmall platform, thereby obtaining a strong performance growth point.

In the end, the author wants to use Ma Yun’s viewpoint as the end of the article. The real economy and the virtual economy do not need to be opposed at all. Combining virtual reality with reality is the way out for the Internet economy.

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