Survey shows that the U.S. outdoor sports industry accounts for 42.2% of the total sports industry

Survey shows that the U.S. outdoor sports industry accounts for 42.2% of the total sports industry
Date: 2016-08-22 14:31

In 2015, the added value of the US sports industry was 500 billion U.S. dollars, which was 2 times the output value of the US automobile industry and 7 times the output value of the film and television industry. Specific to the various segments of the sports industry, the added value of the outdoor sports industry was US$160 billion, the added value of the fitness industry was 105 billion yuan, the added value of the sports products sales industry was 48 billion US dollars, and the added value of the professional sports sales industry was 240 Billion US dollars, the added value of sports competitions and performances was 22.4 billion U.S. dollars, and the value of sports brokerage industry was 20 billion U.S. dollars.

The proportion of added value in the US sports industry in 2015 (Source: Plunkett Research)

In addition, data from the Plunkett Research Center shows that the US sports industry’s profits have steadily increased from 48 billion U.S. dollars in 2009 to 72 billion U.S. dollars in 2014, indicating that the sports industry is in a growing industry in the United States.

US Sports Industry Profit

Outdoor sports is a broad and rapidly developing segment of the U.S. audience. From the 1950s and 1960s, the federal government of the United States promulgated Plan 66, the Sustainable Multipurpose Act, and the Outdoor Recreation Act to encourage and promote the development of the outdoor sports industry. In 2010, President Obama also released the "21st Century American Outdoor Sports Strategy" to further mobilize U.S. citizens to participate in outdoor sports. Nowadays, there are more than 140 million people in the United States participating in outdoor sports. Among them, the golf industry, ice and snow industry, camping and camping industries are the industries in which the United States participates in a large number of people. The added value created each year is 160 billion US dollars. According to statistics, Americans' favorite leisure activities are walking, swimming, camping, equipment training, fishing, cycling, bowling and golf. The number of participants reached 86 million, 67 million, 50 million, 45 million, 44 million, and 4300 respectively. Ten thousand, 43 million and 23 million.

The sporting goods industry has shown its overall prosperity under the influence of two giant Nike and Reebok; at the same time, the US sports industry actively supports the development of mass sports, and companies encourage involving the public through sports activities such as sponsorships, propaganda and lobbying. . In all sporting goods categories, the golf goods market in the United States market has the highest sales amount of sporting goods items. In 2014, the wholesale market sales reached 2.81 billion US dollars; followed by the construction of ball equipment, it is expected that the sales volume in 2015 will reach 25.65 billion yuan.

Professional sports should be said to be a pearl of the American sports industry. It brings together the top four professional leagues such as the four leagues, the NCAA, and the GPA. Whether it is popularity or income, it is at the top of the list. According to the published financial data, the NFL, MLB, NBA, and NHL revenues in the 2014-15 season reached 13 billion, 9.5 billion, 4.8 billion, and 3.7 billion U.S. dollars; if they are allocated to the club, the average of the clubs in the four major leagues Revenue reached 406 million, 316 million, 160 million and 123 million US dollars. Since the emergence of professional sports events from 180 years ago, there have been nearly 800 professional teams, over 14,000 professional athletes, over 200,000 coaches and auditors, over 16,000 referees and competition officials.

The development of sports media in the United States is flourishing, with the emergence of well-known sports media such as ESPN, NBC, FOX, AB, and CBS. The ESPN, which was founded in 1979, has now reached a value of 40 billion U.S. dollars. It generates revenue of 10 billion U.S. dollars each year and employs 8,000 people worldwide.

Sports Brokers There are about 700 brokerage companies in the United States that provide professional services in sports management and marketing. More than 20,000 people are engaged in sports brokerage activities. The most well-known sports brokerage companies are ACC, WME, IMG and ISE.

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