The advantages of traditional printing companies in the field of digital printing
From a global perspective, with the rapid development of the Internet, digital The range of applications for printing is growing. Strong traditional printing companies hope to seek new economic growth points with digital printing. Some small traditional printing companies have begun to experiment with this new technology after examining digital printing technology. For a long time, most small and medium-sized printing companies have a conservative concept and lack of understanding of digital printing technology. Therefore, enterprises have a certain lag in the update of printing equipment . In the sluggish economic environment, the development dilemma faced by some small and medium-sized printing enterprises provides a rare opportunity for Chinese printing companies to comprehensively comb the structure and industrial upgrading.
(1) Grasping the situation and grasping the digital trend
Over the years, due to the fact that the traditional printing business is “more than enoughâ€, the situation of oversupply is presented, the benefits are far lower than the emerging way of digital printing, and the competition is fierce. Many printing companies face the risk of not recovering equipment interest and depreciation, and many The business was replaced by digital printing equipment and networks. At the same time, the emergence of digital and fast printing methods, uncertain economic factors continue to bring the whirlpool of "suicide" price reduction to traditional printing.
Today, with the digital printing boom sweeping the global printing industry, digital printing equipment continues to compete with traditional printing for its simple operation, fast and variable advantages. The rapid development of digital and networked technologies has also brought about tremendous changes in the traditional printing market, bringing new market space. A new type of remote printing that is transmitted over the Internet, downloaded online, and printed on a digital press is quietly being formed and developed. Digital and networked technologies guide the development of society, and also show the future direction of printing technology and printing market.
In recent years, the printing market is undergoing tremendous changes, the printing volume of books is becoming less and less, and the cycle of book printing is becoming shorter and shorter. This change has made it possible for the publishing industry to achieve on-demand printing by digital printing; In anti-counterfeiting printing, many prints need to be realized by variable data methods such as two-dimensional barcodes, and variable data must be completed by digital printing machines. Digital printing has great market potential in anti-counterfeiting printing; Printing, personalized printing , variable data printing occupy an increasing proportion in commercial printing , such as recipes, exhibition samples, bills, insurance policies, etc. are very suitable for printing with digital printing machines, so digital printing is in short version, There is a large market for ultra-short commercial printing.
Traditional printing companies have the prerequisites for entering the digital printing field, because they have many years of customer resources, industry management experience, proficient in prepress, postpress, know the quotation and collection skills, have a certain amount of original capital accumulation and financing . The author believes that whoever takes this step first, it is possible to achieve a high return on investment in today's information age. Digital printing is not only good at short-run business, but more importantly, it will break through the limitations of traditional printing low-cost and industrial production. Practitioners will gain huge market and profit space. At the same time, digital printing reduces the cumbersome plate making, plate loading, overprinting, and color registration of traditional printing, saving PS plates, paper sheets, dampening solution and cleaning fluids, and improving production efficiency by 5 times or more. Fast, personalized printing, Zhang Zhang can be different, improve product quality and meet the business needs of the information age.
However, the price of digital printing equipment is very high. At present, the domestic digital printing equipment sales market is basically monopolized by foreign equipment, resulting in high price of digital printing equipment, and even adopting the model of "bundling sales, full security service" for consumables. The cost of digital printing is hard to come down. Judging from the current market situation in Chongqing, the market prospect of digital printing is very good. The application fields include packaging printing , label printing, variable data printing, and personalized printing. From the point of view of the operating cost of the whole machine, the application fields of digital printing equipment are wide and the benefits are good. For example, traditional printers print labels to prepare films, plates, plates, etc. These processes are costly. If a digital press is used for printing, eliminating the traditional printing process, the printing cost will obviously decrease. However, the cost per sheet of digital printing is very high, and the operating cost of the whole machine is not low. At present, domestic digital printing equipment has not yet been marketized, and the price of foreign digital printing presses remains high, just like the domestic appliance market in previous years. After the domestic digital printing equipment developed by the country is put on the market, it will form a certain scale, and the price of the digital printing machine will naturally fall. We believe that after another 5 to 10 years, the price of digital printing presses will definitely drop to a level that is generally acceptable to the market.
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