Three Kingdoms Kill in the VR World: NVIDIA, Sony and Apple Who Wins?
VR (Virtual Reality) is now a popular vocabulary in the streets. How could it not be fire? Wall Street Daxie Goldman Sachs made a survey report that the VR market will exceed the TV market in 2025. That is to say, the VR market can surpass the latter in less than a decade. Considering that VR does not even have a really mature device, this argument is indeed surprising. But Wall Street believes that VR, as an epoch-making high-tech, has a major significance in that it has the ability to invade or marry many other areas, such as games, education, medical care, and the much-anticipated adult industry.
In addition to data estimates, we all know that hot industries are accompanied by a large influx of investment and cash. In 2015 alone, VR and AR (Augmented Reality) startups received $658 million through equity financing (this does not include bank loans and other bond financing).
But how much bubble and overestimation is VR's current popularity? How many of these high-profile startups will be left in 2025, and how many of them can become industry leaders?
Senior commentators from the famous American technology media Tech Crunch believe that there are three companies that are most likely to grow into the three giants of VR. They may not be publicized now, but at least they will not fall behind or even compete in the competition. Some of today's popular VR companies. As you already know from the title, these three companies are NVIDIA, SONY and APPLE.
NVIDIA NVIDIA
NVIDIA is one of the world's leading figures in visual computing technology, and its history in the field can be traced back to the release of GeForce graphics cards in 1999. This user-oriented 3D hardware was super-era at the time, using advanced video acceleration technology, motion compensation, and alpha blending of hardware sprites. Microsoft immediately realized the product's strength and adopted it as the graphics card for the Xbox game console.
Recently, NVIDIA has also developed several VR and AR R&D equipments. Its frequent and vocal support in the field of VR and AR makes us believe that NVIDIA is fully committed to researching cutting-edge equipment and high-end products in this field.
In fact, NVIDIA's own name makes it a natural advantage in the VR industry, and once they are ready for the release of new products, there will undoubtedly trigger media mad chasing reports. At present, GeForce Now promoted by NVIDIA is very interesting. This cloud platform built for the game allows users to get the picture experience of the high-end home game console on the smart phone, and the price is very favorable ($7.99 a month).
The global compound cloud market's compound annual growth rate is expected to reach 29% and will continue into 2020. And Nvidia's advanced technology in gaming and visuals ensures its detached position in the VR industry.
Sony SONY
Sony is underestimated in the current VR wave. Currently, PS host users can upgrade their hosts and get a 3D VR helmet for only $399. Considering the $799 price of the HTC Vive virtual reality helmet with Valve, the $399 is very competitive and close to the people, allowing Sony to compete with the old rival Xbox for at least the next few years.
In addition to its low price advantage, Sony is even more powerful with an ecosystem of closed, multi-year-old developers. Be aware that content production in the VR gaming arena is the key to attracting users and fostering loyalty. With its above advantages, Sony's PS is completely invincible and has become an undisputed winner in the long-term war. This makes people faintly see how Jobs and his Apple ruled the field of smart mobility.
Now our question is, can Sony show enough aggressiveness and initiative, and gradually surpass the game field to show us more application scenarios?
Apple has always made the media hate because of the extreme importance of confidentiality. Although we are still guessing, all kinds of signs can be shown - Apple is developing a VR glove!
The first evidence is a patent that Apple applied for in 2011, called the "Magic Glove System." The glove of this invention has an internal and external sensor that can transfer user input information to the input system of any electronic device. Originally speculated, the patent is used to help users use the iPhone in cold weather, but now it seems that it should be more useful.
The second evidence is the development of Apple's research and development in haptics (the application of touch sensing and control and computer software). Last year, Apple released a tactile feedback engine and applied it to Apple Watch, MacBook and the latest iPhone series. Apple's haptic technology can send a pulse to the user's finger, letting you feel, for example, touching a different material or pressing a button, so you know what action you are performing and have a psychological expectation of what will happen next. . Is this technology not surprising for VR?
Apple is currently very serious in this field, hired a lot of haptic experts, based on tactile research to develop a virtual touch screen and touch keyboard. How? Feel this direction and rhythm?
Dr. Greenleaf, a well-known expert who invented the first VR device for medical use, a visiting scholar at Stanford's Virtual Human Interaction Lab, said at a conference that "one element of the development of VR technology is that part of the human body can participate. In virtual reality, we gain motion perception and proprioception. The current VR technology is diverse, from motion tracking to 3D vision and hearing, but there is no breakthrough in touch. Dr. Greenleaf said, "We have not arrived yet ( Touch) This step takes some time. Apple is clearly ready to fill the gap.
The third evidence: Apple frequently visits Stanford's Virtual Human Interaction Lab, the center of VR/AR technology. As the director of the center, Jemery joked, "Apple has not been to our lab for 13 years, except for the first three months - they have come three times."
We have also experienced Hololens and other AR and MR (Mixed Reality) devices. They are great, but our first reaction is: Where are the gloves? You need a pair of gloves to make a better interaction with the virtual image. Virtual finger touches always show deviations, reducing the user's "immersive" experience. So the market is full of expectations for Apple's secret VR glove project.
The VR market is too hot, and the prospects for people to imagine are too ambitious. It is unbelievable if these giants do not participate. In addition to NVIDIA, Sony and Apple, Samsung and Google, big companies must also act, because they have little choice to bet on the future. At the moment, we don't doubt that NVIDIA, Sony and Apple can make a splash in this field, but the competitors who are going to succeed are likely to kill the dark horse.
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