2016 Blind Zone of China's Sports Industry: Community Sports is an Invisible Gold Mine
2022-08-20 08:04:25
2016 Blind Zone of China's Sports Industry: Community Sports is an Invisible Gold Mine Date: 2016-05-24 20:27
Beijing 2008 Olympic Games Opening Ceremony
2008 is an important node in the history of Chinese sports. The brilliant achievements of the 51 gold medals in the Beijing Olympic Games have allowed China Sports to meet the needs of the sports capital and the sports capital. The concept of mass sports and national fitness has gradually become popular. The public's strong desire for Olympic gold medals has been partly translated into the pursuit of their own participation in sports activities.
2015 is another important node in the history of Chinese sports. The State Council issued in 2014 “Some Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumptionâ€, and the hurricane of the sports industry swept through the traditional sports industry in 2015. The emerging sports industry has separated from the traditional sports category and merged with the culture, education, economy, and health industries to become the latest growth point of the Chinese economy.
In 2016, the sports industry is still in its infancy, but what the people are expecting is that in the period of transition from a sports power to a sports power, the sports industry can give the best performance to repay the society.
On the occasion of the opening of 2016, the following highlights the three hot spots in the blue ocean of sports industry. We hope that the development of China's sports industry in the new year can become a project of benefiting the people in the new era, and the development of China's sports industry can be internationalized. The standards create an international brand.
Community Sports is an Invisible Gold Mine in Sports Industry
The opening ceremony of a sports school in Jinan
A year ago, Sun Chui-feng, who lives in Tongzhou District of Beijing, founded Badi Coach, a project that aims to promote the participation of children and young people in community sports. Sun Chuifeng, who is not a professional sports coach, has a self-taught physical education method based on a father's hope for the healthy growth of his children. He hopes to provide children in the community with sports guidance and opportunities to participate in sports together.
Today's children are too lack of exercise. Sun Chui-feng is worried about the general lack of exercise among children. In analysing the reasons for children's lack of exercise, Sun Chui-feng found that the foundation of community sports in China is too weak. After the children leave school, it is difficult to participate in colorful sports activities at their doorstep.
Sun Chuifeng said that parents are no longer likely to let children play outside as they did before. In the absence of organization and guidance from community sports, few children naturally participate in sports activities in the community.
In the past year, the Bardi training project has gradually gained the favor of many parents, and more and more children participated in the activities. This made Sun Chuifeng firm in his determination to do children's community sports. Sun Chuifeng found that more and more parents have realized that children need to participate in sports.
In order to improve students' physical fitness, most of the provincial education departments in China have set up physical education test items in the middle school entrance examination. For the purpose of responding to examinations, many parents began to support children to participate in sports after school.
There are also some sports related to people's ability to survive, such as swimming. Parents are also willing to allow their children to participate in sports in their spare time in order to give them more control over their ability to cope with the crisis.
In addition, some parents are eager to see their children improve their physique by participating in physical activity after discovering that their body has a tendency to develop symptoms such as obesity, poor eyesight, scoliosis, poor coordination of the body.
Despite the increase in demand, compared to English, Olympiad, arts and other types of private tutoring classes, the children’s community sports training activities that they can participate in are relatively rare.
In the year when the Chinese sports industry opened the golden age, the global attention has drawn a great deal in succession, and entrepreneurial projects in the social and platform categories have emerged in an endless stream. However, such projects as Badi coaches targeting community sports are still relatively scarce. Community sports It is more like a rich mine to be developed.
At the national level, policy makers have actually noticed that community sports are an important basis for the development of the national fitness and sports industry.
Liu Peng, director of the State Sports General Administration, recently stated at the press conference on the results assessment report of the “National Fitness Program†that governments at all levels and the sports department should provide more common small and medium-sized public sports venues that can be used nearby for the convenience of ordinary people. Participate in sports activities at the door of the house. Among them, new residential areas must be equipped with public stadiums and facilities. In addition, the sports department will also intensify its efforts to build grassroots sports organizations and improve the organization of mass sports activities.
Associated with community sports, it also includes sports grounds and facilities for the provision of maintenance, teacher training, and other areas, but also has great potential for development.
The reporter once interviewed at the Stadium Road, Dongcheng District, Beijing. The sports facilities owned by the local sub-district offices were not used effectively for a long time. However, after being open to the community, the use of sports facilities has greatly increased. However, it is impossible for government agencies to organize and manage the development of community sports activities directly. The involvement of third parties has become an important part.
Once the vitality of community sports is stimulated, teacher protection is an indispensable condition. In western countries, the teachers of community sports mainly come from community residents. Then, who will provide training for these community residents?
At the beginning of this year, the reporter interviewed Nicholas Pike, the director of the Department of Education of the Football Association of China and the National Football Education Center. According to him, in the past 10 years, the British Football Association has trained and certified 400,000 coaches. 80% to 90% are parents of children. They are coaches of youth football activities that are active in various communities. However, in China, physical education teachers are either old school teachers or professional coaches. Physical education teacher training and certification for the general public are still not a scientific and systematic system. The development of the relevant training market is still a virgin land.
Of course, the development of Chinese community sports also faces some challenges: If a person does not have time, it is obviously impossible to participate in sports activities. How to liberate children from the front of the television, the computer, and various types of cultural training courses, how to make young people from mobile game owners become sports people, all sports industry practitioners need to consider the issue of cracking.
Air pollution is another problem. Sports in the sun should be a natural attribute of sports. However, if weather conditions are often heavily polluted, community sports will require more indoor sports facilities. This also involves air purification of indoor sports facilities.
But in any case, the development potential and development direction of China's community sports are beyond doubt. With the improvement of social sports conditions, the areas related to community sports will become a new growth point for the sports industry.
Training sports culture genes is actually a big market
Skiing is becoming more popular
Sports culture should not be an isolated concept. It is inextricably linked with competitive sports and mass sports. In the boom of sports industry, people's cognition of sports culture is particularly important, because sports culture is precisely the non-utilitarian part of sports, and it is the spiritual core used to restrict sports utilitarianism. Lu Yuanyu, a professor at the Sports Science College of South China Normal University, told reporters that in the past a long period of time, the so-called sports industry in China almost completely ignored the cultivation and dissemination of sports culture. In fact, this should be the public service provided by the sports administrative department to the public. Content, the evil result of the lack of this part is that we still need to discuss how to establish the foundation of sports culture, how to make excellent products related to sports culture, and how to make sports culture complete its positioning in the upsurge of sports industry.
The concept of cultural genes began in the 1950s. Western scholars took this concept to describe the inheritance of social behavior. Specifically, in the field of sports industry, sports culture genes more expressed as the understanding of the people's sports spirit. The core content of the sports industry is sports performances. Industry is a prosperous professional league, but only sports events with powerful cultural genes will be better and more widely spread.
The NBA is a good example. The United States is the most developed country in professional sports. Their basketball, ice hockey, baseball, and football are part of the people’s life. Mom and Dad take their children to exercise together and watch sports together. It is their lifestyle. Lu Yuanzhang said that this family life habit is the presentation form of sports culture. In their conception, sports is an integral part of life.
Currently the most prolific superstar in the NBA League, Curry, has just been named by the Associated Press as the best athlete in the United States in 2015. In an interview, Curry believed that the purpose of his playing is to find a way to do both good and good life. Impact of the platform. In fact, just in the tight rhythm of the league, Curry took his family to a church in the away game two days ago and distributed food and household items to about 400 families in Oakley in the NBA. In the midst, spam is being replaced by a new generation of athletes' aggressive fighting spirit. Parties involved in vicious events such as stadium hopping will, without exception, be subject to heavy penalties. This is the core value that the league’s official hopes to convey to the outside world through the NBA league. It is also the NBA. The reason is that it has been widely recognized worldwide as a cultural gene. After accepting the cultural genes passed by the NBA, more young people can finally realize the simple emotions that have accumulated in professional sports.
Sports culture is manifested in all aspects. It is a kind of social behavior in itself. Any mature sports item has its own cultural factors included in it. The famous Premier League commentator Liu Jia told reporters that for example, last week's Premier League game against Manchester United at home against Chelsea, the fans of these two teams were very interesting. The chanting slogan of Chelsea fans was to watch Channel 5 on Thursday night. This is ironic. The Champions League qualifying Manchester United can only play the UEFA Europa League. The UEFA Cup matches are played on Thursday evening. The slogans Manchester United fans call for are downgraded and downgraded. This is ironic that Chelsea is now falling into the relegation zone. I think this is a kind of fan culture developed in the English Premier League. It has a lot to do with the social atmosphere that the British have always boasted of gentlemanly manner. Fans are more willing to satirize opponents in a humorous way. This is obviously in the Super League. Differently, it is precisely because of this good football culture as a basis, coupled with the exquisite packaging of broadcast means, the Premier League can sell 7 billion pounds in the world price.
The sports industry market in China, with a starting price of RMB 5 trillion, has undergone enormous changes in the past year. Capital of more than 10 billion yuan has continuously flowed into professional and professional sports events through various channels, and shares have been Purchasing the copyright of the event has become the most direct investment method, but the shaping and dissemination of sports values ​​has not seen large-scale participation. Culture is useless. Once the sports culture has become a blind spot in the Chinese sports industry, this kind of big leap-forward investment boom is certain. There will be lack of continuity. Lu Yuanyu said.
Because of slow results, cultivating sports culture requires great patience. This is a difficult process of planting trees. It is not a process of enjoying the cold, so no one is willing to work hard in this area. Wang Qi, a sports commentator, said that no culture is a terrible thing. It will even influence us to make correct judgments on the moral level. Now we can see a lot of sports culture companies or sports culture funds. Their main business and fund investment are all quick competition projects. The same is true for marathons. To do a marathon, you have to compete. Otherwise, you don’t make money. There is almost no company devoted to the development of sports culture.
Guide the broad masses of people to cultivate sports consumption concepts and cultivate sports consumption habits. Actively support various forms of artistic creations in sports and promote sports culture. The Olympic Spirit and Chinese sports spirit are promoted and the core values ​​of socialism are practiced. Therefore, the industrial output of sports culture is not confined to classroom teaching materials, literary works, film and television production, the transmission of values ​​such as equality, hard work, and solidarity. It should become Chinese sports. Industry does not deviate from the guarantee of heading in the great era of rapid development.
Internet + Blue Ocean makes the sports industry magnificent
Data map
On such a big tug, pigs can fly.
Since the State Council promulgated the "Some Opinions on Accelerating the Development of the Sports Industry and Promoting the Consumption of Sports," entrepreneurs who have joined the sports industry often use this to ridicule their own choices. For entrepreneurs who have been waiting for the winds since 5 years ago For Crane, in addition to thanking the opportunity, there is another kind of hint in this sentence. Now everyone has taken advantage of it. However, how long the wind blows is not clear to anyone, and when the wind stops, it can continue to develop. Real success.
By the time the No. 46 document reaches 2025, the sports population in China will reach 500 million yuan, and the target value of the sports industry will reach 5 trillion yuan, the sports industry with a total size of about 313.6 billion yuan will become the blue ocean in the eyes of many investors and entrepreneurs. The technical background is more like a catalyst for accelerating the Internet giants such as Alibaba, LeTV, etc., who have large-scale capital operation and layout of the sports industry. The enthusiasm of small and medium-sized entrepreneurs to enter the sports industry has also reached a historical peak.
Li He is one of them, from 5 years ago I do not know the placement of women's sports related content in the women's section of the portal or the sports sector, and now use an App to achieve urban women's sports social, the wind has changed her It is seen that the opportunities in the sports industry are greater than the challenges. There are too many debts in the domestic sports industry. However, the more things that cannot be seen, the more likely it is to develop. Therefore, it seems to be impetuous at present and there are three After the 90s, the news of millionaire financing continued to push up the bubble. Under the bubble, entrepreneurs were eager to make money and investors were eager to get rid of it. She also clearly remembered that someone had asked on the stage at an entrepreneurial forum: Who? Can you explain what is O2O? There are people half-jokingly and half earnestly saying: Investors like O2O, you say that you are O2O.
Only by relying on capital investment can sports entrepreneurs become bigger or even survive at the initial stage. Li Yanli, associate professor of the Sports Economics and Industry Teaching and Research Section of the School of Management of Beijing Sport University, said that capital has actually broadened the financing channels for sports SMEs, and has also accelerated the survival of the fittest in the market. The phenomenon of big fish eating small fish is only beneficial to the industry. It's not a bad thing. This is especially true for companies with relatively large capital accumulation who are involved in copyrights and events, high applicability, and relatively low innovation and investment. This is the stepping stone for most small and medium entrepreneurs to enter the sports industry. Li Yanli believes that the purpose of everyone is to diversify. If the field of application of the product is fixed, there will be mixed reactions when it comes to the branch of the information technology company. Someone is willing to be acquired, and then the next step is to develop the product. It is for the sake of sale that there is initiative and forced. Ultimately, both parties will benefit from it.
This is like cooking a pot of rice, you can eat it yourself, or you can sell it to others. Bai Ming, deputy director of the International Market Research Department of the Ministry of Commerce Research Institute, said that the reunification of fields allows both large and small enterprises to have both competitive and benign interactions. While rationally considering the market entry and exit, small and medium-sized entrepreneurs must also be good at finding opportunities and subdividing fields. Give SMEs more space, especially with the help of the Internet platform to reflect the different characteristics and advantages of the operators, without this platform, many small businesses face the competition of large companies, it is difficult to find differentiation, and the Internet is precisely for small and medium businesses In areas where large companies can't do it and don't bother to do it, they can create products that are unique, grounded, and lead-in. The key is to sink first before you can find development opportunities.
The admission of powerful companies does not crush our space, but instead helps to do a good job in vertical areas. Entrepreneur Wang Haiying is willing to sink. After many years of part-time entrepreneurship, she finally locked her eyes on the hot football. We do product research and operation every day. At night, we ran the stadium and chatted with the fans to see what people really love football. Previously uninterested in football, she has become the ball sister of the user, and has also become the founder of an app that has functions such as registration of events, finding a coach, finding a stadium, finding a team, and a sports mall.
However, Wang Haiying, who repeatedly studied policies, found that since the beginning of the policy, there was no macro change, so the main bodies of folk football clubs were not standardized, and entrepreneurs did not know how to choose. Most of the time in 2015, there was a policy but I do not know How to start the blind stage. Fortunately, this stage did not last long. After a period of operation, it gradually explored how to advance the outline of the product. It should be clearer how to land in 2016.
The trial time is shorter than expected. Wang Haiying thinks that it is related to the market's screening of capital and entrepreneurs: There was no sports industry fund in the past. Now there are not only sports industry funds but also separate football industry funds. However, most investment managers only have financial or The Internet’s professional background is not optimistic about some projects with traditional football resources. At the same time, many traditional entrepreneurs who come out of the football field are also taking the extreme, either rejecting or blindly accepting Internet concepts such as big data, but do not know how to use them after getting user data. Therefore, many sports entrepreneurs are still in the process. The stale state.
Recently, a group of IOS engineers flowed back to the market. This made Wang Haiying realize that after the storm passed, a group of projects that did not melt into the money or the second round of financing began to withdraw. The speculative small capital was also screened and left behind. Investors tend to be rational. This point, from the investors she came in contact with can also see the changes, although the current capital owners who are familiar with the football industry are not many, but now take the initiative to come to us, are very aware of football.
The consciousness barrier mentioned by Wang Haiying is the reason why the plus sign is weak between the Internet and sports. Li Yanli also feels the same way. We have been cultivating talents, but they are not very clear about what the current sports market needs, and the knowledge of capital and Internet+ concepts is rather vague. As a new industry, it will inevitably experience three or five years of chaos. After five years, the development of the industry will be relatively standardized.
As long as the business is cold. Li He said that the change of policy and market environment is relatively fair to entrepreneurs, and ultimately decided to survive is still the team's thinking and product model, from the traditional industry to the Internet + sports, she said with a smile: leadership authority is challenged. The boss in the traditional industry has to rely on the team to complement each other in the Internet platform; the flat management method leaves her with no office; the division between the upper and lower levels is not obvious, they perform their duties, to adapt to the game faster, the adjustment strategy is faster; she can not According to traditional enterprises, they stopped at a model, and they have to constantly update the model according to changes in the market.
Although he is in a cold winter, Li He is still enjoying himself. The entrepreneurship of the Internet + sports is an art. He must have imaginative power. The imagination of the traditional industry is not very useful. Sometimes the experience of using the Internet alone may be the shackles.
Beijing 2008 Olympic Games Opening Ceremony
2008 is an important node in the history of Chinese sports. The brilliant achievements of the 51 gold medals in the Beijing Olympic Games have allowed China Sports to meet the needs of the sports capital and the sports capital. The concept of mass sports and national fitness has gradually become popular. The public's strong desire for Olympic gold medals has been partly translated into the pursuit of their own participation in sports activities.
2015 is another important node in the history of Chinese sports. The State Council issued in 2014 “Some Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumptionâ€, and the hurricane of the sports industry swept through the traditional sports industry in 2015. The emerging sports industry has separated from the traditional sports category and merged with the culture, education, economy, and health industries to become the latest growth point of the Chinese economy.
In 2016, the sports industry is still in its infancy, but what the people are expecting is that in the period of transition from a sports power to a sports power, the sports industry can give the best performance to repay the society.
On the occasion of the opening of 2016, the following highlights the three hot spots in the blue ocean of sports industry. We hope that the development of China's sports industry in the new year can become a project of benefiting the people in the new era, and the development of China's sports industry can be internationalized. The standards create an international brand.
Community Sports is an Invisible Gold Mine in Sports Industry
The opening ceremony of a sports school in Jinan
A year ago, Sun Chui-feng, who lives in Tongzhou District of Beijing, founded Badi Coach, a project that aims to promote the participation of children and young people in community sports. Sun Chuifeng, who is not a professional sports coach, has a self-taught physical education method based on a father's hope for the healthy growth of his children. He hopes to provide children in the community with sports guidance and opportunities to participate in sports together.
Today's children are too lack of exercise. Sun Chui-feng is worried about the general lack of exercise among children. In analysing the reasons for children's lack of exercise, Sun Chui-feng found that the foundation of community sports in China is too weak. After the children leave school, it is difficult to participate in colorful sports activities at their doorstep.
Sun Chuifeng said that parents are no longer likely to let children play outside as they did before. In the absence of organization and guidance from community sports, few children naturally participate in sports activities in the community.
In the past year, the Bardi training project has gradually gained the favor of many parents, and more and more children participated in the activities. This made Sun Chuifeng firm in his determination to do children's community sports. Sun Chuifeng found that more and more parents have realized that children need to participate in sports.
In order to improve students' physical fitness, most of the provincial education departments in China have set up physical education test items in the middle school entrance examination. For the purpose of responding to examinations, many parents began to support children to participate in sports after school.
There are also some sports related to people's ability to survive, such as swimming. Parents are also willing to allow their children to participate in sports in their spare time in order to give them more control over their ability to cope with the crisis.
In addition, some parents are eager to see their children improve their physique by participating in physical activity after discovering that their body has a tendency to develop symptoms such as obesity, poor eyesight, scoliosis, poor coordination of the body.
Despite the increase in demand, compared to English, Olympiad, arts and other types of private tutoring classes, the children’s community sports training activities that they can participate in are relatively rare.
In the year when the Chinese sports industry opened the golden age, the global attention has drawn a great deal in succession, and entrepreneurial projects in the social and platform categories have emerged in an endless stream. However, such projects as Badi coaches targeting community sports are still relatively scarce. Community sports It is more like a rich mine to be developed.
At the national level, policy makers have actually noticed that community sports are an important basis for the development of the national fitness and sports industry.
Liu Peng, director of the State Sports General Administration, recently stated at the press conference on the results assessment report of the “National Fitness Program†that governments at all levels and the sports department should provide more common small and medium-sized public sports venues that can be used nearby for the convenience of ordinary people. Participate in sports activities at the door of the house. Among them, new residential areas must be equipped with public stadiums and facilities. In addition, the sports department will also intensify its efforts to build grassroots sports organizations and improve the organization of mass sports activities.
Associated with community sports, it also includes sports grounds and facilities for the provision of maintenance, teacher training, and other areas, but also has great potential for development.
The reporter once interviewed at the Stadium Road, Dongcheng District, Beijing. The sports facilities owned by the local sub-district offices were not used effectively for a long time. However, after being open to the community, the use of sports facilities has greatly increased. However, it is impossible for government agencies to organize and manage the development of community sports activities directly. The involvement of third parties has become an important part.
Once the vitality of community sports is stimulated, teacher protection is an indispensable condition. In western countries, the teachers of community sports mainly come from community residents. Then, who will provide training for these community residents?
At the beginning of this year, the reporter interviewed Nicholas Pike, the director of the Department of Education of the Football Association of China and the National Football Education Center. According to him, in the past 10 years, the British Football Association has trained and certified 400,000 coaches. 80% to 90% are parents of children. They are coaches of youth football activities that are active in various communities. However, in China, physical education teachers are either old school teachers or professional coaches. Physical education teacher training and certification for the general public are still not a scientific and systematic system. The development of the relevant training market is still a virgin land.
Of course, the development of Chinese community sports also faces some challenges: If a person does not have time, it is obviously impossible to participate in sports activities. How to liberate children from the front of the television, the computer, and various types of cultural training courses, how to make young people from mobile game owners become sports people, all sports industry practitioners need to consider the issue of cracking.
Air pollution is another problem. Sports in the sun should be a natural attribute of sports. However, if weather conditions are often heavily polluted, community sports will require more indoor sports facilities. This also involves air purification of indoor sports facilities.
But in any case, the development potential and development direction of China's community sports are beyond doubt. With the improvement of social sports conditions, the areas related to community sports will become a new growth point for the sports industry.
Training sports culture genes is actually a big market
Skiing is becoming more popular
Sports culture should not be an isolated concept. It is inextricably linked with competitive sports and mass sports. In the boom of sports industry, people's cognition of sports culture is particularly important, because sports culture is precisely the non-utilitarian part of sports, and it is the spiritual core used to restrict sports utilitarianism. Lu Yuanyu, a professor at the Sports Science College of South China Normal University, told reporters that in the past a long period of time, the so-called sports industry in China almost completely ignored the cultivation and dissemination of sports culture. In fact, this should be the public service provided by the sports administrative department to the public. Content, the evil result of the lack of this part is that we still need to discuss how to establish the foundation of sports culture, how to make excellent products related to sports culture, and how to make sports culture complete its positioning in the upsurge of sports industry.
The concept of cultural genes began in the 1950s. Western scholars took this concept to describe the inheritance of social behavior. Specifically, in the field of sports industry, sports culture genes more expressed as the understanding of the people's sports spirit. The core content of the sports industry is sports performances. Industry is a prosperous professional league, but only sports events with powerful cultural genes will be better and more widely spread.
The NBA is a good example. The United States is the most developed country in professional sports. Their basketball, ice hockey, baseball, and football are part of the people’s life. Mom and Dad take their children to exercise together and watch sports together. It is their lifestyle. Lu Yuanzhang said that this family life habit is the presentation form of sports culture. In their conception, sports is an integral part of life.
Currently the most prolific superstar in the NBA League, Curry, has just been named by the Associated Press as the best athlete in the United States in 2015. In an interview, Curry believed that the purpose of his playing is to find a way to do both good and good life. Impact of the platform. In fact, just in the tight rhythm of the league, Curry took his family to a church in the away game two days ago and distributed food and household items to about 400 families in Oakley in the NBA. In the midst, spam is being replaced by a new generation of athletes' aggressive fighting spirit. Parties involved in vicious events such as stadium hopping will, without exception, be subject to heavy penalties. This is the core value that the league’s official hopes to convey to the outside world through the NBA league. It is also the NBA. The reason is that it has been widely recognized worldwide as a cultural gene. After accepting the cultural genes passed by the NBA, more young people can finally realize the simple emotions that have accumulated in professional sports.
Sports culture is manifested in all aspects. It is a kind of social behavior in itself. Any mature sports item has its own cultural factors included in it. The famous Premier League commentator Liu Jia told reporters that for example, last week's Premier League game against Manchester United at home against Chelsea, the fans of these two teams were very interesting. The chanting slogan of Chelsea fans was to watch Channel 5 on Thursday night. This is ironic. The Champions League qualifying Manchester United can only play the UEFA Europa League. The UEFA Cup matches are played on Thursday evening. The slogans Manchester United fans call for are downgraded and downgraded. This is ironic that Chelsea is now falling into the relegation zone. I think this is a kind of fan culture developed in the English Premier League. It has a lot to do with the social atmosphere that the British have always boasted of gentlemanly manner. Fans are more willing to satirize opponents in a humorous way. This is obviously in the Super League. Differently, it is precisely because of this good football culture as a basis, coupled with the exquisite packaging of broadcast means, the Premier League can sell 7 billion pounds in the world price.
The sports industry market in China, with a starting price of RMB 5 trillion, has undergone enormous changes in the past year. Capital of more than 10 billion yuan has continuously flowed into professional and professional sports events through various channels, and shares have been Purchasing the copyright of the event has become the most direct investment method, but the shaping and dissemination of sports values ​​has not seen large-scale participation. Culture is useless. Once the sports culture has become a blind spot in the Chinese sports industry, this kind of big leap-forward investment boom is certain. There will be lack of continuity. Lu Yuanyu said.
Because of slow results, cultivating sports culture requires great patience. This is a difficult process of planting trees. It is not a process of enjoying the cold, so no one is willing to work hard in this area. Wang Qi, a sports commentator, said that no culture is a terrible thing. It will even influence us to make correct judgments on the moral level. Now we can see a lot of sports culture companies or sports culture funds. Their main business and fund investment are all quick competition projects. The same is true for marathons. To do a marathon, you have to compete. Otherwise, you don’t make money. There is almost no company devoted to the development of sports culture.
Guide the broad masses of people to cultivate sports consumption concepts and cultivate sports consumption habits. Actively support various forms of artistic creations in sports and promote sports culture. The Olympic Spirit and Chinese sports spirit are promoted and the core values ​​of socialism are practiced. Therefore, the industrial output of sports culture is not confined to classroom teaching materials, literary works, film and television production, the transmission of values ​​such as equality, hard work, and solidarity. It should become Chinese sports. Industry does not deviate from the guarantee of heading in the great era of rapid development.
Internet + Blue Ocean makes the sports industry magnificent
Data map
On such a big tug, pigs can fly.
Since the State Council promulgated the "Some Opinions on Accelerating the Development of the Sports Industry and Promoting the Consumption of Sports," entrepreneurs who have joined the sports industry often use this to ridicule their own choices. For entrepreneurs who have been waiting for the winds since 5 years ago For Crane, in addition to thanking the opportunity, there is another kind of hint in this sentence. Now everyone has taken advantage of it. However, how long the wind blows is not clear to anyone, and when the wind stops, it can continue to develop. Real success.
By the time the No. 46 document reaches 2025, the sports population in China will reach 500 million yuan, and the target value of the sports industry will reach 5 trillion yuan, the sports industry with a total size of about 313.6 billion yuan will become the blue ocean in the eyes of many investors and entrepreneurs. The technical background is more like a catalyst for accelerating the Internet giants such as Alibaba, LeTV, etc., who have large-scale capital operation and layout of the sports industry. The enthusiasm of small and medium-sized entrepreneurs to enter the sports industry has also reached a historical peak.
Li He is one of them, from 5 years ago I do not know the placement of women's sports related content in the women's section of the portal or the sports sector, and now use an App to achieve urban women's sports social, the wind has changed her It is seen that the opportunities in the sports industry are greater than the challenges. There are too many debts in the domestic sports industry. However, the more things that cannot be seen, the more likely it is to develop. Therefore, it seems to be impetuous at present and there are three After the 90s, the news of millionaire financing continued to push up the bubble. Under the bubble, entrepreneurs were eager to make money and investors were eager to get rid of it. She also clearly remembered that someone had asked on the stage at an entrepreneurial forum: Who? Can you explain what is O2O? There are people half-jokingly and half earnestly saying: Investors like O2O, you say that you are O2O.
Only by relying on capital investment can sports entrepreneurs become bigger or even survive at the initial stage. Li Yanli, associate professor of the Sports Economics and Industry Teaching and Research Section of the School of Management of Beijing Sport University, said that capital has actually broadened the financing channels for sports SMEs, and has also accelerated the survival of the fittest in the market. The phenomenon of big fish eating small fish is only beneficial to the industry. It's not a bad thing. This is especially true for companies with relatively large capital accumulation who are involved in copyrights and events, high applicability, and relatively low innovation and investment. This is the stepping stone for most small and medium entrepreneurs to enter the sports industry. Li Yanli believes that the purpose of everyone is to diversify. If the field of application of the product is fixed, there will be mixed reactions when it comes to the branch of the information technology company. Someone is willing to be acquired, and then the next step is to develop the product. It is for the sake of sale that there is initiative and forced. Ultimately, both parties will benefit from it.
This is like cooking a pot of rice, you can eat it yourself, or you can sell it to others. Bai Ming, deputy director of the International Market Research Department of the Ministry of Commerce Research Institute, said that the reunification of fields allows both large and small enterprises to have both competitive and benign interactions. While rationally considering the market entry and exit, small and medium-sized entrepreneurs must also be good at finding opportunities and subdividing fields. Give SMEs more space, especially with the help of the Internet platform to reflect the different characteristics and advantages of the operators, without this platform, many small businesses face the competition of large companies, it is difficult to find differentiation, and the Internet is precisely for small and medium businesses In areas where large companies can't do it and don't bother to do it, they can create products that are unique, grounded, and lead-in. The key is to sink first before you can find development opportunities.
The admission of powerful companies does not crush our space, but instead helps to do a good job in vertical areas. Entrepreneur Wang Haiying is willing to sink. After many years of part-time entrepreneurship, she finally locked her eyes on the hot football. We do product research and operation every day. At night, we ran the stadium and chatted with the fans to see what people really love football. Previously uninterested in football, she has become the ball sister of the user, and has also become the founder of an app that has functions such as registration of events, finding a coach, finding a stadium, finding a team, and a sports mall.
However, Wang Haiying, who repeatedly studied policies, found that since the beginning of the policy, there was no macro change, so the main bodies of folk football clubs were not standardized, and entrepreneurs did not know how to choose. Most of the time in 2015, there was a policy but I do not know How to start the blind stage. Fortunately, this stage did not last long. After a period of operation, it gradually explored how to advance the outline of the product. It should be clearer how to land in 2016.
The trial time is shorter than expected. Wang Haiying thinks that it is related to the market's screening of capital and entrepreneurs: There was no sports industry fund in the past. Now there are not only sports industry funds but also separate football industry funds. However, most investment managers only have financial or The Internet’s professional background is not optimistic about some projects with traditional football resources. At the same time, many traditional entrepreneurs who come out of the football field are also taking the extreme, either rejecting or blindly accepting Internet concepts such as big data, but do not know how to use them after getting user data. Therefore, many sports entrepreneurs are still in the process. The stale state.
Recently, a group of IOS engineers flowed back to the market. This made Wang Haiying realize that after the storm passed, a group of projects that did not melt into the money or the second round of financing began to withdraw. The speculative small capital was also screened and left behind. Investors tend to be rational. This point, from the investors she came in contact with can also see the changes, although the current capital owners who are familiar with the football industry are not many, but now take the initiative to come to us, are very aware of football.
The consciousness barrier mentioned by Wang Haiying is the reason why the plus sign is weak between the Internet and sports. Li Yanli also feels the same way. We have been cultivating talents, but they are not very clear about what the current sports market needs, and the knowledge of capital and Internet+ concepts is rather vague. As a new industry, it will inevitably experience three or five years of chaos. After five years, the development of the industry will be relatively standardized.
As long as the business is cold. Li He said that the change of policy and market environment is relatively fair to entrepreneurs, and ultimately decided to survive is still the team's thinking and product model, from the traditional industry to the Internet + sports, she said with a smile: leadership authority is challenged. The boss in the traditional industry has to rely on the team to complement each other in the Internet platform; the flat management method leaves her with no office; the division between the upper and lower levels is not obvious, they perform their duties, to adapt to the game faster, the adjustment strategy is faster; she can not According to traditional enterprises, they stopped at a model, and they have to constantly update the model according to changes in the market.
Although he is in a cold winter, Li He is still enjoying himself. The entrepreneurship of the Internet + sports is an art. He must have imaginative power. The imagination of the traditional industry is not very useful. Sometimes the experience of using the Internet alone may be the shackles.
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