Furniture store sales skills marketing law Daquan
Are you worried about the poor management of your home store? It is more important for furniture stores to do a good job of sales. The good sales are naturally helpful to improve the business in the store. Xiaobian here summarizes some sales techniques for furniture stores.
"Smile and say hello." This is actually the stage of establishing a relationship of integrity or raising the impression score. It is not an easy task to make a smile and say hello. Take a smile. Many shopping guides are "smiles and laughs," that is, they are not sincere and sincere laughter. If this is the case, any subsequent information about the brand and products will be compromised by the perceived integrity of the consumer.
Smile and say hello to pay attention to two details: First, you should not stand at the door or outside the door, which will scare away the guests. Should stand in the store two steps, so that will not give customers the pressure to sell; Second, must smile in good faith, when the customer comes to the store, they must concentrate, put into the situation of selling goods In, pay attention to every customer.
"Product attraction points." That is to make a fuss about color or style or price, that is, to adapt to local conditions. Customers pay attention to color, we guide and explain around color; customers care about price, we must guide the price. Marketing is different from sales, and it must be thinking from the perspective of the customer. Customers want good quality and low price. In many cases, they are not beautiful, cheap, and can only be value for money. Therefore, the word "willing" should be instilled in the customer (the customer spends a little more money to buy back long-term enjoyment, environmental protection, green and health).
"product description". This is the basic information to introduce the product. To do a good job of product introduction, I feel that I have to learn to write narratives, that is, to use the method of writing excellent narratives to introduce products. For example: example method, digital method, exaggeration method, contrast method, through such many aspects, customers will naturally understand the value of the product.
"Advise sales." Use your compliments, feelings and tenderness to respond and affirm your customers. When the price, color, style and even the plate are satisfied, but still hesitant, when faced with the choice of whether to sign a single or “saving moneyâ€, it is necessary to use the persuasion, and generally use the “hypothesisâ€. The transaction method, the "pain method", the "cherry tree method", etc.
When it is recommended to sell, including product introduction, pay attention to besides talking, but also learn to listen, to distinguish true and false information from listening, so as to cope with questions and let customers enter their own context. In a word, if you want what the customer thinks, what the customer doesn't want, don't give it to him, the customer wants it, and give it to him.
"defense". The salesman did not solve the problem, the customer has not made up his mind, and needs to communicate again or again. The whole first four steps are still not perfect. The customer finds that your speech has loopholes, including doubts about the service, or the customer thinks it is not worthwhile. It is necessary to use defense. To put it bluntly, it is to emphasize the previous four steps and focus on it once again.
We sometimes say that it is difficult to sell goods. It is not difficult. It is the grasp of some details and the communication of some souls, including the connection with the customers. Marketing is a communication between people.
"Thanks and delivers." When the customer is sent out of the store, we generally have to watch the six steps of the store.
Store marketing is emotional marketing
Store marketing is actually emotional marketing, furniture products are only carriers, emotional communication is the key to the transaction, customers spend money to buy a kind of enjoyment.
The sales of home sales business is the key. It is a special furniture product. When the price, color, style and even the plate are satisfied, but still hesitant, when faced with the choice of whether to sign a single or “saving moneyâ€, It is necessary to use the persuasion.
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