July 15, 2016 news, with the emergence of the augmented reality game "Pokemon Go", not only in the game industry, but also greatly touched the status of virtual reality in the scientific and technological community. According to foreign media reports, 16K co-founder James Towers recently wrote that in view of the successful application of augmented reality on the social platform Snapchat, it will replace virtual reality as a leader.
In fact, when "Pokemon Go" has not yet been listed, augmented reality has penetrated into our lives, but because virtual reality has been heavily invested by technology giants such as Facebook and Samsung, it has triggered a large-scale development of virtual reality. The industry has been pursuing virtual reality because everyone wants to replicate Apple's success on the iPhone. Apple's rapid development through the iPhone has not only changed the rules of the game manufacturing, but also created a brand new smart phone market.
But for this virtual reality, which has been sought after by the capital market but whose performance seems to have been unsatisfactory, it seems a bit difficult to achieve the expected success. After all, the virtual reality products produced by technology giants and excellent start-ups are now on the market. There are some "hard injuries". Although virtual reality is in a period of rapid development, various technology companies seem to have great hopes for its prospects. They think that these hardware problems can be solved, but they still need more For a long time to solve, no one has an exact answer.
And virtual reality doesn't seem to be a ground-breaking high-tech. The most representative in this field are HTC Vive and Oculus Rift. These two products not only represent the highest technology of virtual reality, but also represent its application market. . At present, these two head-mounted devices also have hardware problems such as small field of view, high delay rate, and unstable production capacity. The content is also limited to games and movies. The audience is mostly game enthusiasts and high-tech products. In this regard, virtual reality is still a long way from consumers.
However, many mobile phone manufacturers have set up their own virtual reality labs to start researching virtual reality devices that can match their own mobile phones. In the second half of this year, many mobile phone manufacturers that have established cooperation with Google will launch virtual reality devices. The use of mobile phones, although the practice of virtual reality and our daily life is closely integrated, but how many consumers will pay for virtual reality devices is still unknown.
In contrast, augmented reality is much more than virtual reality . Just take Pokemon Go, which is now crazy for people all over the world. It can make so many players like it. First, because mobile games are everyone. I can get started. Second, the addition of augmented reality technology makes a seemingly ordinary game more interesting, allowing players to experience an unprecedented game pleasure. The sensation of the game makes the player realize his dream when he was young. From this point it can be seen that things that resonate with the lives of ordinary consumers are more acceptable.
In addition, there is Snapchat mentioned at the beginning of the article, which is a social platform that integrates augmented reality, which can achieve the effect of burning after the picture is read, and there will be a reminder function when the other party tries to take a screenshot. In addition, in Snapchat's Augmented Reality feature, you can also see a number of corporate promotion ads, including the Australian Liberal Party, McDonald's, Starbucks and Fox. At the same time, these companies have received millions of page views through this augmented reality ad.
The most representative products of Augmented Reality are undoubtedly Google Glass and Microsoft HoloLens. Although Google Glass has been discontinued for privacy issues, its application in the medical field has been unanimously recognized by doctors. The application of Microsoft HoloLens is even more Extensive, not only involves games, but also education, industry and other fields. Augmented reality is unfortunately always in a state of tepid, neither mentioned nor forgotten, but believes that in the near future, augmented reality, a word that has always accompanied the virtual reality, will be more Many mentions, and its popularity speed is likely to surpass virtual reality.
July 15, 2016 news, with the emergence of the augmented reality game "Pokemon Go", not only in the game industry, but also greatly touched the status of virtual reality in the scientific and technological community. According to foreign media reports, 16K co-founder James Towers recently wrote that in view of the successful application of augmented reality on the social platform Snapchat, it will replace virtual reality as a leader.
In fact, when "Pokemon Go" has not yet been listed, augmented reality has penetrated into our lives, but because virtual reality has been heavily invested by technology giants such as Facebook and Samsung, it has triggered a large-scale development of virtual reality. The industry has been pursuing virtual reality because everyone wants to replicate Apple's success on the iPhone. Apple's rapid development through the iPhone has not only changed the rules of the game manufacturing, but also created a brand new smart phone market.
But for this virtual reality, which has been sought after by the capital market but whose performance seems to have been unsatisfactory, it seems a bit difficult to achieve the expected success. After all, the virtual reality products produced by technology giants and excellent start-ups are now on the market. There are some "hard injuries". Although virtual reality is in a period of rapid development, various technology companies seem to have great hopes for its prospects. They think that these hardware problems can be solved, but they still need more For a long time to solve, no one has an exact answer.
And virtual reality doesn't seem to be a ground-breaking high-tech. The most representative in this field are HTC Vive and Oculus Rift. These two products not only represent the highest technology of virtual reality, but also represent its application market. . At present, these two head-mounted devices also have hardware problems such as small field of view, high delay rate, and unstable production capacity. The content is also limited to games and movies. The audience is mostly game enthusiasts and high-tech products. In this regard, virtual reality is still a long way from consumers.
However, many mobile phone manufacturers have set up their own virtual reality labs to start researching virtual reality devices that can match their own mobile phones. In the second half of this year, many mobile phone manufacturers that have established cooperation with Google will launch virtual reality devices. The use of mobile phones, although the practice of virtual reality and our daily life is closely integrated, but how many consumers will pay for virtual reality devices is still unknown.
In contrast, augmented reality is much more than virtual reality . Just take Pokemon Go, which is now crazy for people all over the world. It can make so many players like it. First, because mobile games are everyone. I can get started. Second, the addition of augmented reality technology makes a seemingly ordinary game more interesting, allowing players to experience an unprecedented game pleasure. The sensation of the game makes the player realize his dream when he was young. From this point it can be seen that things that resonate with the lives of ordinary consumers are more acceptable.
In addition, there is Snapchat mentioned at the beginning of the article, which is a social platform that integrates augmented reality, which can achieve the effect of burning after the picture is read, and there will be a reminder function when the other party tries to take a screenshot. In addition, in Snapchat's Augmented Reality feature, you can also see a number of corporate promotion ads, including the Australian Liberal Party, McDonald's, Starbucks and Fox. At the same time, these companies have received millions of page views through this augmented reality ad.
The most representative products of Augmented Reality are undoubtedly Google Glass and Microsoft HoloLens. Although Google Glass has been discontinued for privacy issues, its application in the medical field has been unanimously recognized by doctors. The application of Microsoft HoloLens is even more Extensive, not only involves games, but also education, industry and other fields. Augmented reality is unfortunately always in a state of tepid, neither mentioned nor forgotten, but believes that in the near future, augmented reality, a word that has always accompanied the virtual reality, will be more Many mentions, and its popularity speed is likely to surpass virtual reality.
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