Behind Pokémon Go: It’s just the tip of the iceberg that AR can do.

(Original title: Behind Pokémon Go: This is just the tip of the iceberg that AR can do)

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On the way to school, a wild little dragon appears, and you just throw a few goblin balls, it can be yours! Will you stop and grab it?

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Nintendo guess you will definitely. Not only that, they also bet that you have been waiting for a long time to see Pokemon in the real world.

A game that starts out in a long-awaited way, and it’s hot on the world, and it’s your social software and news. What excels in Pokémon Go?

Big Data Digest today unveiled the technology behind this popular game and the story behind the research company Niantic Labs.

The game's launch brings you more than just Pikachu and Little Fire Dragon. It also represents augmented reality (later represented by AR) is becoming mainstream, and there is a chance to prove that not only AR technology is waiting for us, but also we I am also ready for this technology.

And Pokémon Go is just the tip of the iceberg that AR can do.

a video game that will eventually bring us back to the real world

Pokémon Go is from Nintendo's Pocket Elves Ltd. Developer Niantic Labs promises that all mobile phones can be found by others and train a variety of Pokemon.

Sure enough, Nintendo and Niantic launched the Pokemon Go game "Pokemon Go" just launched in Australia and New Zealand.

Then, everyone... is crazy...

This game is very simple, that is, let you grab the "Pokemon" with your mobile phone.

However, the combination of virtual Pokemon and real-life streetscapes is also true and illusory.

Your friends circle, Facebook, Twitter have wood and these photos are under the screen! ! !

There is a snake on the floor of the house!

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The mom who was still in the supermarket one second ago found one in the Coles supermarket!

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There is also a Jenny turtle on the toilet!

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Pokémon Go's hot launch and free distribution are far more than just that. Its emergence makes augmented reality technology (which will be followed by AR) possible to become mainstream, and there are opportunities to prove that not only AR technology is waiting for us, but we are also ready for this. Technology is gone.

Hidden world

Pokémon Go was developed by Niantic in collaboration with Nintendo and Pokemon. As early as October 2015, Niantic received $20 million in financing from Pokemon, Google and Nintendo, and in February of the same year, in the A round of additional financing. $5 million in funding.

Niantic is an expert in the field of AR. As an independent organization behind Google's startup, it developed the popular AR application Ingress. In this game, the phone screen shows the energy points that appear near the user. And these energy points appear in the iconic position in the real world, such as in art galleries or monuments, users must explore the world to find and fight for these points.

Will Mason, one of the founders of the website Upload in the field of virtual reality (represented by VR), said that the challenge for developers of this game application is to "normalize the link between virtual and reality."

Unlike VR, which surrounds the virtual world, the purpose of AR is to enhance people's connection to the real world, usually by overlapping the information that can be seen. The way to define whether an AR product is effective or not is to see if it looks realistic.

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John Hanke, CEO and founder of Niantic Labs, a research and development company at Pokémon Go, said: "This is a new experience, mixing game play with other things you do."

If it sounds like a more interesting version of Google Maps for you, it's because Hanke is also involved in developing Google Maps, Google Earth, and the neighborhood, and he wants to apply these techniques elsewhere.

He believes that mobile games seem to be a good fit for motivating people to go out and discover "historical secrets" near their homes.

"You think you know these places, but they are not." Hank said, "Maybe you walked through this place and never looked at this place for the second time, whether it was a piece of art or a landmark. There may be stories hidden by you."

Google Maps opened a famous April Fool's Day joke in 2014: the company envisions people using their mobile apps to find Pokemon in caves or in the sea. After that, Pokemon contacted Niantic to make this joke a reality.

JC Smith, general manager of Pokemon's senior consumer market, said: "We are always exploring new things, and the most important thing is to have the technology to achieve them."

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Players in PokémonGo swear allegiance to a team in the middle of the team and fight in the hall to gain the rights of the lord. These pavilions are located in famous or historic sights in the real world.

Using AR technology

For Pokémon Go, Niantic used tools developed with Ingress – including a database of interesting scenes and historical monuments – and brought them to the world of Pokemon. This recorded place will become a PokéStop and a pavilion, where players can pick up items and play against each other.

Compared to the linear narrative adventures in the main game (such as Pokemon Fire Red, Pearl and Diamond Edition), Pokémon Go is more like a flag-raising game. Players swear allegiance to one of the three teams and use Pokemon to win. The control of the pavilion.

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Pokemon culture amazing persistence

The basic gameplay should be easy to get familiar with: when you walk around anywhere, as soon as you encounter a Pokemon, the game app will prompt you – either through your phone or through the upcoming Pokémon Go Plus. A lightweight bracelet connected with Bluetooth.

Take out your phone and you will see a Pokemon appearing near you on the screen. It may be sitting on the grass or floating in the air. This is the real "augmented reality" part of the game.

Pokémon Go is not a new generation of Pokemon series games, as every time a major game is introduced, the new generation will be launched on the Nintendo 3DS in November. However, John Hanke said that Niantic is working closely with Masuda Shunichi, one of the original developers of the Pokemon series, to add more than 150 Pokemon varieties to the app.

"We strive to follow the Pokemon world and the way things work," Hanke said.

In other words, Pokemon will appear, act and play in the same way they play in games and TV shows. For example, the Pokemon of the water system will only appear in the waters like rivers and lakes, and the rare Pokemon will never appear in the Pokémon Go.

Taylor Freeman, another co-founder of Upload, said that Pokémon Go is just the tip of the iceberg that AR can do.

"I think this will be a real driver of the initial acceptance and bringing people into the field to use AR," Taylor said.

Now using AR in public, such as wearing Google Glass, can now be distracting or seemingly weird, but society can accept this concept. People who have developed AR prototypes like Pokémon Go are convinced that they will lead a world in which technology penetrates into the corners of people's daily lives.

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It’s still awkward to wear VR devices in public now.

Hanke also mentioned that if the application is successful, with the popularity of other wearable devices, Niantic may merge them into the gameplay. With its own glasses, Pokémon Go can even evolve into a more colorful world: Pikachu appears in front of your front, and two players can face each other to play Pokemon...

"I will be the first person to line up to buy these things," Hanke said.

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