The drying rate of drying racks reaches 40%.

With the birth of the first batch of professional production and sales drying racks in China, professional washing equipment has gradually entered the lives of consumers. The development process of the drying rack industry is mainly from the initial landing, external floating and hand-drying drying racks, to the electric washing machine driven by electric power, to the multi-functional intelligent washing machine which has appeared in recent years, the drying rack products The function is greatly extended and enriched.

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Smart drying rack market is a blue sea

At present, the popularization rate of domestic professional washing equipment is about 40%, and the annual demand for drying racks is more than 30 million sets. In 2017, the domestic drying rack market is nearly 20 billion yuan, corresponding to a compound growth rate of 58% in 2015~2017.

Driven by the policies of aging, comprehensive two-child and full decoration, the development space of the intelligent drying rack industry has also improved, and the proportion of smart drying rack products has increased. In 2017, about 200,000 sets of hand-drying racks were transferred to smart drying racks. In the first half of this year, the capacity of smart drying racks has exceeded 300,000 sets, which has doubled compared with the same period of last year. The use of smart drying racks has increased significantly, accounting for even Ultra-hand shake drying rack. The head of the drying industry is a good wife . In the first half of 2018, the main income was 570 million yuan, a year-on-year increase of 21.45%, and the net profit was 111 million yuan, a year-on-year increase of 55.58%. In the first half of the year, the sales of smart drying racks reached nearly 300 million yuan, which has surpassed the traditional hand-drying rack products to become the core business.

The drying rack industry is nearly 10 billion yuan, and smart drying rack products will continue to promote the growth of the industry. The product types are gradually upgraded from traditional hanging and floor-standing drying racks to hand-operated drying racks, and smart drying racks with functions such as lighting and sterilization have emerged. Judging from the consumption structure of domestic drying rack products at present, hand-cranked products occupy a dominant position, accounting for 68%, followed by electric drying racks with 23%.

According to data surveys, by 2025, the industry will grow to 100 billion yuan. In the family life of domestic residents, there are still a large number of non-branded and self-made drying rack products being used. Therefore, in the growth process of the drying rack industry, branded and industrialized products will have a substitution effect and continue to promote the penetration rate. Compared with other household products, the drying rack products in urban households have a set of configurations. Demand, there is a 100% realization.

In the next few years, the drying rack industry will continue to grow rapidly, with obvious industry dividends. The company will continue to maintain high growth in the industry, and the staking will be the main competitive situation in the industry. It is precisely because of the high growth potential of the industry that the quality of the companies in the industry is uneven. There are more than 150 manufacturers in the industry. According to the current industry scale and the scale of enterprise income, more than 145 drying racks have a revenue of less than 100 million yuan. In the context of rapid growth of the industry, there will be more and more companies entering the industry. The smart drying rack is a sub-category of electric drying racks with more functionality. The emergence of smart drying racks is actually the process of consumption upgrade, and it is also the purest consumer upgrade product.

The e-commerce channel is growing rapidly. Compared with the customized household products, the drying rack is a standard product, does not require a measuring ruler, and is easy to install, especially for the floating and floor-standing drying racks.

Barbaric growth industry, enhancing brand value is the key

In the future, the development of drying racks will mainly include the following factors: real estate industry fluctuation risk; major raw material price fluctuation risk; dealer sales model risk; smart lock sales are not as expected; new capacity cannot be digested in time. The proportion of smart drying rack products has increased, driving revenue and net profit to increase.

If the country strengthens the regulation of real estate again, it will suppress the market demand for household products such as drying racks; the purchase of new houses and the improvement of home improvement are the main driving forces for the consumption of clothes rack products. Among the demand for home buyers who are currently in contact with the house, the demand for improved house exchange is the highest, reaching 46.7%.

The problems in the development of the drying rack industry: less mainstream brands, insufficient publicity, low entry barriers, uneven product quality, imperfect industry standards, lack of features, lack of innovation, uneven marketing levels, and imperfect after-sales service. At present, it is a market diversion, and online and offline drainage, micro-marketing, community stores, etc. are digested in advance.

The future development trend of the drying rack industry: drying racks will be developed towards branding, specialization and scale. Objective factors such as the youthfulness of the mainstream customer base and the diversification of information channels will accelerate the popularity of drying racks. With the development of the market, the competition is becoming more and more fierce. Under the premise of high homogeneity of products, creativity and professionalism can only be reflected through details. Establishing brand awareness is the key to the growth of drying racks. The drying rack is not only a household product, but also a new life concept solution. In the future, intelligent home will become a trend and the sales model will be more diversified.

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