Forecast and Analysis of the Development Trend of China's Furniture Industry in 2017
After more than 30 years of development in China's furniture industry, the variety of furniture products is becoming more and more abundant, the product style is more and more diversified, and product competition has entered the era of brand competition. Domestic furniture consumption will show a trend of “polarizationâ€. One pole is the rise of high-end furniture consumption, and the other is the popularity of affordable furniture products.
According to the "2015-2020 China Furniture Market Research Report" issued by the China Business Research Institute, in 2017, Chinese furniture companies will continue to meet the needs of customers' branding, personalization and environmental protection on the basis of clear market positioning. Pursue the maximization of your own value.
A. Price competition has gradually turned into brand competition. As the income level of residents continues to increase, the consumption habits of Chinese consumers are also constantly changing. The furniture industry has gradually evolved from a seller's market in the planned economy era to a buyer's market dominated by price competition. It is currently in the transitional stage from price competition to brand competition. Price competition and brand competition are important means for furniture companies to participate in market competition. However, price competition focuses on the present and survival, and there is a lower limit of competition. Brand competition focuses on the future and development. It is a competition that constantly changes from low to high. It is an endless competition. These include images, products, services, networks, market protection and many more.
Furniture products have a single consumption amount, long replacement cycle, specialization and other consumer characteristics, competition for brands and services is an inevitable trend. China's well-known furniture manufacturers have made great progress in product quality, production technology, consumption channels, design, etc., and laid a solid foundation for brand competition. In the current situation of asymmetric furniture product information, brand furniture represents a certain degree. With product quality and after-sales service capabilities, more and more consumers tend to choose well-known brand furniture; in addition, the brand building of the furniture industry is undergoing development changes from low to high, and is undergoing development and change from rational to perceptual. To develop in depth, this kind of in-depth development is reflected in the importance of selling products to paying attention to services, from image to culture, from brand awareness to brand awareness. The change in the furniture industry itself has also driven consumers. Rational choice of brand furniture.
B. From satisfying the practical to the publicity. From the perspective of consumers, with the changes in consumer attitudes, major consumer groups, and income levels, the demand for medium and high-end furniture is rapidly expanding, and consumer purchase behavior is increasingly differentiated and individualized. The development of the whole market has become a trend of specialization and segmentation. In the future, consumers will pay more attention to refinement, individuality and diversification. The demand for furniture's integrity, coordination and design will continue to increase, paying more attention to the style, taste, representative culture and after-sales service of the home. The serialization of furniture products will be further improved. There are a variety of styles, sizes and functions of the same series of furniture for different consumers to choose from, from the product perspective to meet the needs of differentiation and individualization.
From the perspective of enterprises, the market concentration of the entire furniture industry in China is obviously low. So far, no enterprise has exceeded 1% of the industry's output value. In industries with decentralized concentration, enterprises can focus on a certain segment of the industry through centralized strategies, centralized technology, talents and other resource advantages, implement differentiated strategies, and use product differentiation to ensure the market. China's furniture companies are gradually realizing that long-term development requires the transformation of business philosophy, and it needs to change from commonality to individuality.
C. Gradually improve the environmental protection requirements of products After the basic needs of life have been met, people began to pay attention to the quality of home life, especially the impact of furniture products on health. The environmental protection of products has gradually become an important standard for measuring product quality. Paying attention to environmental protection has become an irreversible trend in the furniture industry. D. With the intensified competition in the industry and cyclical fluctuations in the economy, the industry has been reshuffled in recent years. The furniture industry has expanded significantly, and new furniture stores and big brands have been added. However, the types and products and quality of the stores themselves are homogeneous. The phenomenon is very serious and the competition is very intense. China's furniture industry has expanded rapidly in production, and has become a major producer of furniture products in the world, resulting in excess capacity of middle and low-end furniture.
Along with the expectation of slowing economic growth and the impact of real estate regulation and control policies, some small and medium-sized enterprises in the furniture industry are bound to face a trend of reducing production, closing down, and being integrated. However, at a deep level, this trend is currently a self-regulating process in the furniture industry. The furniture industry is squeezing out foam and irrational ingredients. In the fierce competition, the furniture brands with serious homogenization are gradually eliminated, and the quality price is eliminated. High brand, elimination of brands that do not meet the mass consumption, leaving high-quality furniture brands to continue healthy development, has also become a new development trend of the furniture industry. In addition, the extensive development model of the furniture industry through continuous expansion of production scale has not adapted to fierce market competition. Intensive enterprises with design advantages, adopting new technologies and new processes, improving machinery and equipment, and increasing investment in technology and innovation will Take over more advantages in the industry reshuffle.
This Fabric Chaise Lounge Chair in 33.5"/ H x 32"/ W x 59"/L; with padding seat cushion in 46"/ L x 32"/W , wide & soft backrest in 19.5" H , floor to seat is 17.5" H, Leg height is 2.36"H, It's cover material is good fabric which is soft and breathable. Its sturdy frame is made of wood, firm enough for supporting, with stable plastic legs, Bearing up to 500 lbs. This chaise is perfect for the bedroom, living room, apartment, it can be used as a nap couch for the office to take a rest after a long day at work.Easy Installation: with the manual guide inside the package.Ship in one parcel box.
Velvet Chaise Lounge,Fabric Chaise Lounge Sofas,Fabric Royal Chaise Lounge,Fabric Chaise Lounges
Kaifeng Lanwei Smart Home Co., Ltd , https://www.manualrecliner.com