The concept of packaging design

Conception is the soul of design. It is difficult to formulate formulas such as fixed conception and conceiving procedures in design creation. Most of the creation is from immature to mature. In this process, some or none of them are affirmative. It is a normal phenomenon to modify or add some. The core of the idea is to think about what and how to represent two issues. To answer these two questions, we must address the following four points: performance focus, performance perspective, performance techniques, and forms of expression. As in combat, the emphasis is on attacking targets, the angle is the breakthrough, the tactics are tactics, and the forms are weapons. Any one of these links will not be dealt with properly.

First, the focus of performance is the concentration of performance content. Packaging design is performed within a limited picture, which is a spatial limitation. At the same time, the packaging is sold to the buyer for a short period of time, which is a limitation of time. This kind of space-time restrictions requires that packaging design cannot be blind and complete, and that everything should be equal to nothing.
The key to the determination of the three aspects of goods, consumption, and sales of relevant information to compare and select, the basic point of choice is conducive to improving sales. The relevant items that will be identified below are listed for reference.

The trademark image of the product, the meaning of the brand;
The product's functional utility, texture properties;
The origin of the product, local factors;
The selling background of the commodity, the target of consumption;
The difference between the product and the current product;
The status of similar packaging design for this product;
The product has a total of its related characteristics and so on.
These are the media information of design ideas. When designing as much as possible to understand the relevant information, to compare and select, and then determine the focus of performance. Therefore, designers are required to have a wealth of knowledge and cultural knowledge related to commodities, markets, and living. The more you accumulate, the wider the conception of the world, the more paths you have, and the more basic your choice of key points.

The selection of key points mainly includes three aspects: the trademark number, the product itself, and the consumption target. Some products with well-known trademarks or brands may use trademark brands as the focus of their performance: Some products with prominent features or new products may use the product itself as the focus; some products that are targeted to users are highly targeted. Packaging can focus on consumer performance. Among them, the performance-focused performance has the greatest performance, which is discussed later in this article. In short, regardless of how they perform, they must focus on conveying clear content and information.

Second, the performance angle This is the deepening after the determination of the form of expression, that is, after finding the main attack target, there must be specific breakthroughs. If the focus is on trademarks and brands, what is the meaning of the image or the brand? If the performance of the product itself is the focus, is it a manifestation of the external image of the product or an inherent property of the product? Is it the performance of a total compositional component or performance? Things have different angles of understanding, and they are more focused on one aspect of performance. This will benefit the expressiveness of performance.

Third, performance techniques are like performance performance and performance perspectives are like goals and breakthroughs, and performance techniques can be said to be a tactical issue. The focus and perspective of performance are mainly to resolve what is being performed. This is only half the problem solved. Good performance techniques and expressions are the vitality of design.

Regardless of how they behave, they must express some characteristics of content and performance. In a broad sense, everything must have its own particularity. Anything must have a certain connection with some other things. In this way, to represent a thing and to represent an object, there are two basic techniques: one is to directly express a certain feature of the object, the other is to indirectly rely on a certain feature of the object, and the other is to indirectly rely on The other things to show things. The former is called direct performance, while the latter is called indirect performance or called performance.

1, direct performance

Direct performance means that the focus of performance is on the content itself. Including the appearance of its appearance or use, usage and so on. The most common method is to use photographic images or open windows to express.

In addition to objective direct performance, there are the following direct performance methods that use supplementary methods.

Set off: This is one of the auxiliary methods that can give the subject more full performance. The image of the set can be concrete or abstract, and care should be taken not to distract from the master.