CIS and packaging design

CIS, the corporate image identification system, was very popular in China in the 1990s. Many companies have launched huge amounts of money to import them. As a powerful tool for business development, CIS has achieved significant results.

CIS includes MI, BI, and VI. MI, that is, enterprise theory recognition, is the highest level of decision-making, and the driving force of CIS; BI, which is behavior identification, is a dynamic form of identification. It organizes internal management education and participates in various activities from the outside; VI is visual recognition and is a static identification symbol. It has the most projects, the widest scope, and the most direct results. The interaction between the three is to serve the new image of the company. Among them, VI is a concrete form of visual communication. Its basic elements include: business name, corporate logo, standard word, standard color, symbolic design, advertising slogan, slogan, etc.; specific application elements include office supplies, equipment, signboards, and showcases. Uniforms, vehicles, products, packaging design, advertising communications, etc., of which packaging design is an important part of it.

In addition to the practical functions and aesthetic functions of packaging, CIS packaging is different from other general packaging. It must fully use itself as a carrier to disseminate corporate logos and their identification systems to create a corporate image. In recent years, many companies have introduced CIS into medical systems. There are many successful examples. The commonly used forms of packaging design are as follows:

I. Marking as the leading factor Among the many elements of VI, the most widely used is the corporate logo, which is the core of all basic elements and plays a leading role in it. In the minds of consumers, the logo is the same thing as a corporate brand.

Second, the standard color as the dominant standard color is to specify a specific color or a group of colors used in VI, through the perception of color stimulation and psychological reactions, in order to highlight the company's business philosophy or product content characteristics.

Third, the standard word as the leading standard word variety, widely used, almost covers the various application elements of the VI, the extent of its application is no less than the mark. The text itself has a clear descriptive nature. It can directly convey the name and function of the company's brand name, allowing the patient to see it at a glance.

Fourth, symbolic patterns are used as the dominant symbol to apply the company's symbolic patterns to the various application elements of VI to allow them to appear in front of the public with a unified image. This is also one of the important strategies of product packaging serialization design. The effect of doing more with less is easier for consumers to buy.