Serialization of packaging

Serialized packaging is a more common and popular form of modern packaging design. It is based on a company or a trademark, brand name of the different types of products with a common feature of the unified design, can be used special packaging modeling characteristics, shape, color, pattern, logo and other uniform design, forming a unified vision Image. The advantages of this kind of design lie in the diversity of the beauty of the United States and the overall beauty of the unity; the strong display effect on the shelves; the ease of identification and memory; the ability to shorten the design cycle, facilitate the development of new product varieties, facilitate the printing of plates, and enhance advertising; The effect of publicity, strengthen the impression of consumers, expand their influence, and establish brand-name products. How to achieve serialization of the package, the specific implementation is as follows

1. Unified brand name

The brand name is the product's surname, and the unified brand name is the most basic method of serialization of product packaging. It forms serialized brand names for various products operated by the company in order to win market and expand sales.

2. Uniform trademark

The trademark is the image of enterprises and manufacturers. The brand image is constantly appearing on the series of packaging to form a serialized package of a unified trademark, which is conducive to the identification and creation of famous brands and improves the market competitiveness.

3. Unified installation

Despite the variety of products and the different shapes and structures, it is possible to apply a unified setup and uniform image formation to serialize the brand name and the unified trademark. Such as the unified style of the screen, the uniform style of decoration and the combination of the screen to produce a rhythmic, rhythmic beauty of diverse and unified series of packaging effects.

4. Uniform

According to the complexity of the modeling structure and the formation of serialization methods, it is considered from the basic form and its characteristics. If the bottles of different bottled products are different, they can be unified on the bottle caps; some bottles have different sizes, and they can emphasize certain decorative features. In the case that the modeling structure and decoration are all unified, different varieties can be marked on the mounting screen, or different colors can be used to distinguish different varieties in order to achieve a consistent style and form a series of packaging.

5. Unified text

Unifying text fonts is also an important aspect of packaging serialization. In the packaging design, the font arrangement plays a big role, and the single font can also achieve serialization.

6. Uniform tone

According to the different types of products and different features, a color tone is determined as the main color of the serialized packaging, so that the customer can directly identify the type of product from the color alone.

7. Use object unified packaging serialization

According to different uses of objects into different series of products to facilitate different consumers to use different products. Such as children's cosmetics series, women's cosmetics series, men's cosmetics series, designed a series of packaging characteristics of different objects.

8. Packaged serialization

Combining the products of similar products into one set, various small tools, supplies, and foods of the same use are assembled into boxes, bags, and packages to form a series, which is convenient for customers and facilitates sales expansion.