Look at the development and challenges facing wide-format digital printing
The large-format digital printing market is being stimulated by the latest technological development and market application, and is continuing to develop rapidly. Both printing service providers and professional designers have focused their attention on the market, because the new market is experiencing rapid growth in history. According to the statistics of IT Strategies, the output value of the wide format digital printing market reached 6 billion US dollars in 2003 and is expected to grow to 9.3 billion US dollars in 2008. During this period, the total number of installed wide format digital printing machines will be 246,000 Increased to 366,000 units. This rapid growth trend has been clearly demonstrated in professional exhibitions. The wide-format digital printing exhibition area at Print 05 has reached 20,000 square feet, which is 13 times larger than the 1500 square feet at Graph Expo in 2002. . The American Printing Institute has announced that it will re-expand its wide-format digital printing exhibition hall with an area of ​​61,000 square feet.
In order to meet the fast-growing market demand, printing equipment suppliers are continuously increasing their investment in wide format printing technology through reorganization and mergers and acquisitions. For example, EFI acquired VUTEk and Fortissimo Capital invested NUR Macroprinters US $ 1.2 million , Hewlett-Packard completed the acquisition of Scitex Vision, and formed the inkjet industry branch of HP Image and Printing Group.
The advantages of wide format digital printing
1. The wide-format color digital printing market has achieved rapid growth
The rapid growth of the wide-format color digital printing market is obvious to all. Experts expect that the wide-format color digital printing market will achieve sustained double-digit rapid growth by 2009. Whether this rapid growth is a function of application development in new markets or an inevitable result of new technology development is still difficult to draw conclusions. It is believed that the result caused by the joint action of the two parties may be more accurate, because the development of new technologies has enabled printing service providers to quickly have the processing capacity to complete certain types of printing. At the same time, the development of new market applications has driven the development of new technologies. Further demand.
Equipment suppliers continue to benefit from the development of new technologies and continuously improve the productivity, quality and reliability of wide-format digital printing equipment. The printing quality and resolution of most of the equipment have been greatly improved, the ink droplet size has become smaller, the printing color gamut has expanded, and the market price has fallen. The technological advancement of equipment has enabled printing service providers to widely develop new markets and new applications and seek new Customers, and strive for more printing activities from existing customers to provide more types of products and services. Today, multi-functional digital printing output equipment has enabled service providers to not only provide fine arts, photos, proofs, signs, maps, POP advertising, short-term labels and special products services, but also in glass, metal, carpet, fabric Print on various substrates.
The shift from analog printing to digital printing has prompted printing equipment suppliers to continue to develop and improve new technologies, and is setting off a new wave of business, which allows printers to obtain faster, better and more innovative products for customers than before Ability to provide comprehensive services. The shift to the digital printing world has not only enriched the printing methods of printers, but also expanded the market for printing applications.
The development of wide-format digital printing technology meets the needs of short-run printing. In the past, color advertising printing had to be produced in batches, and the number of initial prints was unacceptable. Users had to order 1,000, 5,000, or 10,000 or more screen or offset prints, which often made customers feel unbearable. It has not yet reached the application market that requires such a large print volume. On the other hand, traditional printing equipment is only suitable for large-scale printing. Today, due to the advent of short-term digital printing, advertising businesses such as signage and banners are growing rapidly.
The latest technological developments enable printers to not only engage in a wider range of market services, but also expand the combined services provided to customers. Market applications and the transformation of all information data from analog to digital have opened the door to digital information applications. It will transform into an extremely broad and variable market for printed products. In the fields of journals, advertising printing and banner printing, once the digital workflow is adopted, printing customers can take full advantage of the advantages of digital information and have the opportunity to express the information content in various printing forms, which makes the customers themselves and printing applications are experiencing Great changes.
2. The scope of market application is constantly expanding
With the improvement of digital printing capabilities of printers, they have also begun to reposition themselves. This change trend is very significant in the wide-format digital printing market and other branches. The wide-format digital printing equipment that more and more quick printing companies have added is not only used for printing proofs, but also for developing window displays, exhibitions, outdoor advertising signs, banners, fine art printing and other fast-growing application markets. This new investment from printers stems from the existing processing experience and the grasp of quality, especially the original professional color reproduction capabilities and advanced equipment, which also makes them very easy to adapt to this transformation.
Professional printers include screen printers, advertising printers or express printing companies. Now they are breaking through the original service field and continuously expanding their business, which is crucial for their long-term development in the future. Commercial printers have also begun to pay attention to wide-format digital printing, and have stopped looking at digital printing from the perspective of proofing as before, but from the perspective that wide-format digital printing can be engaged in the production of packaging, indoor and outdoor signs. From the perspective of proofing only, large-format digital printing technology and applications are mature, but now commercial printers are combining wide-format digital printing technology with original processing capabilities to expand the market application of this technology. This change stems from customers' constant Put forward new business needs, and printers hope to provide customers with higher value services.
3. The added value of printed matter is greatly improved
With the commoditization of printed products and services, customers pay more attention to printing prices, which not only causes a decline in the profits of printing services, but also the value of the relationship between printers and customers is deteriorating. However, with the ability to provide higher value-added services, printers and customers have gained a win-win situation from their close relationship, and the business relationship between them has also been improved.
Now, most commercial printers are realizing that their relationship with customers is not just processing printed matter, but the services they provide in application technology, database technology, etc. With the further transformation of the nature of the enterprise to marketization, printers are beginning to expand their service scope and strive to provide customers with a wider range of printing services. From the perspective of annual revenue and profitability growth, the biggest value and opportunity for printers is their ability to provide market services. In the field of commercial printing, regardless of whether the printer is focusing on analog printing or certain specific printing services, it has now begun to realize that they must change. Although their transformation is faced with many challenges, such as the need for huge capital investment and technology investment, as well as the investment of employees ’intelligence and the ability of the entire processing system, but to make the future career more successful, it must be experienced Larger and faster transformations, thereby accelerating the increase in added value of printed matter.
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