Foam ink mystery "stretch ball"

Using a unique, new type of ink technology, the beverage packaging container can have a bumpy touch and exhibit a cobalt blue color. Buspott, chief executive of Miami Hobarama, said that he "was once a very energetic child, and her mother used to call me her 'bounce ball'." However, after growing up, Bupote linked his name to caffeine. Ten years ago, Bombote introduced a high-energy beverage to the market and advertised that its caffeine content is equivalent to one cup of coffee or three times that of traditional soda.

Bupoute said that the sporty bulge around the entire bottle symbolizes the idea that the bouncing ball in the bottle rushes out. When selecting a complementary beverage bottle early last year, the company hopes to find a unique design that will be distributed during its hosting event.

With the help of Crown Holdings, Hobarama introduced a 473-ml bottle that meets its requirements, using INX's new foaming ink technology.

Neill Mitchell, marketing director at Crown Beverage Packaging (USA), recalls that when Hobarama contacted them for the first time in early 2006, the beverage company was keen to develop different types of canning technology to differentiate its product packaging from others. The product. Crown recommends using a foaming ink—a process that INX introduced a year ago, but has not yet used it—providing a bumpy feel to the bottle.

“We are pursuing all the innovations that are useful to us. We found that foamed inks can produce textures after printing. It has a low gloss and therefore is in any area of ​​the cans,” said Karelli, Crown North America's image design and customer technical services manager. You can use it to produce the effect you want."

After Hobarama agreed to this proposal and some bottle model designs, Crown began manufacturing the bottle in its factory in Montreal, Canada. The aluminum can is elongated and has a volume of 473 ml and is printed as a Guarana-branded cobalt blue or Guaranexx non-sugar product white. The dots distributed on the bottle body were printed with the foamed ink to reproduce the projection of the BAWLS glass bottle surface. The additive in the foamed ink expands by heat and produces a slight bulge, giving the bottle a soft touch.

However, Crown did not disclose the details related to the use of foamed ink printing. Kareleli said that the process needs to reduce the printing speed. Compared with the industrial standard of 1720-2000/min, the current production speed is about 1400 bottles. /minute.

It is reported that since the introduction of such bottles at the Greg Ball Championships in May, it quickly attracted the attention of retailers, Bompute said they are eager to get the opportunity to sell this new type of bottle. "To be honest, we never thought about retailing such bottles. We just wanted to use them when we encountered a variety of occasions where it was not convenient to use glass bottles."

The bottle's sales won new customers without squeezing existing bottle sales. BAWLSGuarana is the best product we offer. The packaging provided by these unique bottles is exactly what the shop needs, "said Jim Folsom, chief executive officer of Folsom." The entry of these bottles does not retail the existing BAWLS. Inundated with business, it actually opens wider sales space for BAWLS.

Reprinted from: Packaging Expo