The printing design of advertising

Printed advertisements are the most direct form of display. Printed advertisements are produced by means of printing. The common forms of print advertisements include posters, newspaper advertisements, magazine advertisements, direct mail advertisements, sample advertisements, and leaflet advertisements.

(1) Newspaper advertisements Newspaper advertisements are advertisements that are published in newspapers. Newspapers are published daily and have comprehensive information printed matter, which has the characteristics of extensiveness and rapidity and is more suitable for publishing time-sensitive new product advertisements and advertisements. Courier advertisements, such as admissions, recruitment and announcements, etc. Taking into account the nature of newspaper advertising, print and newspapers to convey the reading habits of the object, often pay more attention to the layout of the manuscript in the design. The publication of newspaper advertising was first commissioned by the advertisers advertising company Design the advertising manuscript, then send the manuscript to the newspaper office and arrange it on the scheduled publication date.

(2) Magazine advertisements Magazine advertisements generally appear on the cover of the magazine (seam one), cover two, cover three, back cover (fourth), and insert page. Compared to other print ads, magazine ads often occupy a full page, visual disturbances. With less visual effects, magazine advertisements are often printed on different papers according to the taste and characteristics of the magazines. The requirements for pictures, text, and composition are relatively high. Therefore, magazine advertisements often become people's collection objects. The layout of magazine advertisements is relatively free. According to the characteristics of advertisements, it can be used to create beautiful visual sensation by using different methods such as large space, large density, text overlay, point and line, force field, direction, rhythm, and contrast.

(3) Direct Mail (DM) Direct Mail (Direct Mail) refers to direct mail advertising, which refers to the direct delivery of print advertisements to consumers through the mailing network. Common forms include product catalogs, manuals, and price lists. , Postcards, promotional brochures, posters, corporate publications, samples, orders, etc. Direct mail ads can be sent via postal, logistics, etc., and comprehensive newspaper clipping is also one of the most important direct mail methods.

(4) Product samples Product samples are information on product introductions issued by manufacturers in order to advertise and promote products to customers. Common forms include product catalogs, individual product descriptions, company introductions, and advertising-oriented publications. Among them, the product catalog describes the manufacturer's business. Scope, product name and model number, along with a brief introduction of product appearance, specifications, and purpose; Single product samples are mostly printed in loose-leaf format. Details of the model, technical specifications, principle and performance, and technical parameters of the styling product are introduced. With structural drawings and photographs; the product description is more detailed, often listing the product's working principle, use, efficiency, structural characteristics, operating procedures, use, maintenance and repair methods.