2012 Chengdu Construction Fair
2012 is a key year for the development of Chengdu Jianbo. The marketing strategy of this year will be kicked off with the launch of the brand of the Expo and the construction of the aircraft-level exhibition in the building materials of the Midwest.
Therefore, the Expo will increase the intensity of advertising from different angles and channels. The flexible and diverse promotion strategies of the front, middle and late stage will further highlight the brand effect. The Expo will also give full play to the advantages of its own platform and be a strong promoter of the exhibitors' fight against the market, helping exhibitors to compete in a broader market.
At the work meeting just concluded at the beginning of the year, Zhao Jun, the project leader of the Expo, made a phased summary and analysis of the previous work, and proposed specific plans and marketing strategies for the next step.
At present, there are 148 websites that have reached cooperation with the Construction Expo, 25 building materials markets, and 18 industry associations. They will form a huge publicity network to build momentum for the Expo. The supporting activities held on the spot are also rich and colorful. In addition to the Sunshine Purchasing Fair that was launched in the past, we will also organize activities such as the hardcover house design competition, the enterprise summit forum, and the order lottery. This will benefit the participants.
In the past year, through the innovation and learning, multi-faceted external cooperation, Chengdu Construction Fair has achieved gratifying results, which is also the success of exhibitors' high return rate this year.
According to statistics, among the nearly 300 exhibitors who have already signed up, 148 are old customers, and 53 new exhibitors have been transformed from the audience of previous construction fairs. Such a high rate of participation in the exhibition, this has never been seen in Chengdu's previous construction fairs. Among the old customers who participated in the exhibition, many of them were actively taking advantage of this opportunity to expand the booth from the previous small booth to the large booth, and invested heavily in the pledge to show their glory at the Expo.
For example, Chengdu Xinhuachang Aluminum Industry has increased from 18 square meters to 200 square meters in the previous session; Chengdu Xinyi Point Decoration Materials, which has been exhibiting for many years, has been expanded from the first exhibition to 18 square meters, and has risen to 108 square meters this year. Background background advertising buyout, as corporate image propaganda; Chengdu Yijia Workshop expanded from the previous 36 square meters booth to 72 square meters; Shanghai Yihuang Wood, Chengdu Tonglian Decoration Materials Company, Sichuan Guojian Stone, Chunyi Home, Guangdong Fumei Soft Porcelain, Chongqing Furui, Suzhou Hanbo Electric Appliances, Zhejiang Banchuan Electric Appliances, Hangzhou Meibijia, Jiangmen Huashi, etc., have witnessed the annual development of Chengdu Jianbo Fair, and also at this year’s Jianbo Fair. The participation in the exhibition has been increased to varying degrees.
According to Zhu Jianglong, the general manager of Chengdu Jianbo Exhibition Co., Ltd., due to the rapid development and achievements of Chengdu Construction Expo in recent years, Chengdu Expo Bureau has clearly pointed out that it is necessary to actively support the Chengdu Construction Expo. Further development, we will fully build Chengdu New Expo to create a new business card for the exhibition of cost soil. At the same time, the City Expo Bureau is actively taking the lead, introducing well-known exhibition companies and Chengdu Construction Expo to seek cooperation and open up international resources.
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