Seth Zhang Hong: Improving production speed and quality

[Reporter] Hello, Mr. Zhang, I am very happy to meet you at this exhibition. First of all, what is the new product and new design concept brought to consumers today?


[Zhang Hong] This year is the largest in the 13 years since Seth built the factory. We brought three brands this time. One is the Seth Hall, and the other is the latest Italian style. Then one is us. I have always been the main product of the past, Seth, this time our booth is the largest area, the largest in history, more than 580 flat, and then the three brands came to the exhibition.


[Reporter] What do you hope to gain through this exhibition?

Furniture, Zhang Hong alt= Seth furniture, Zhang Hong src="http://i.bosscdn.com/blog/4f/46/ed/b62407c.jpg" type="image" data-cke-saved-src= "http://i.bosscdn.com/blog/4f/46/ed/b62407c.jpg">

Zhang Hong, General Manager of Seth Furniture Co., Ltd.


[Zhang Hong] First of all, I want to make a report to our old agent, let everyone see that our Seth company has been working hard and has been developing. This year, Seth is a historic change, it is a small scale from the original. Enterprise, this year's production base has been completed, 400 acres of production base, we also said during the interview last year, we bought 400 acres of land, but this year it has become a production base, and after the Spring Festival has passed I started normal production. This speed is very, very fast. My language is spoken in one sentence, but it has condensed our efforts for the whole year of Seth, and then let the old agents of Seth see that we not only have New products, and there is also a new brand, Bailey, Italy Bailey, all of which are sourced from imported raw materials, including all its production equipment are all German and Italian, is a very high speed, then Very advanced, technical production equipment, so these combined to produce a very good quality product, in total, our three brands are what I want


[Reporter] Are these three series aimed at consumers in the high-end luxury direction?


[Zhang Hong] is not all, like the core content of Seth, it is more popular, the price is acceptable to everyone, but its style is very modern, suitable for urban mainstream people, is a lot of white-collar workers, young people are very fond of It is very stylish and modern. Our Seth Hall has a relatively simple style, and it looks more high-end. Here, our products are very malleable, from the public to the very high-end, all solid wood customization is reflected in this series. Then the Italian Bailey series, which is a high-end fashion brand, it is only for the very fashionable, high-quality urban population, so these three brands have different audiences, but the product line is very comprehensive Long, high school, low-end and public, as well as niche can accept, so we design these three brands are also targeted.


[Reporter] How was the overall market performance of Seth last year?


[Zhang Hong] Last year was a very good year for Seth. Everyone said that the 2011 market was relatively sluggish. We were also very nervous. To be honest, at the beginning of the year, but all our staff worked very hard. By August, we had reached The production task for the whole year. The last four months are much higher than last year, so from the perspective of Seth, 2011 is a very good year for us to develop, and it is also a good year for the market. Maybe this is not very good for us in the whole big market. In a good situation, it is inseparable to make full efforts. We carefully study and then launch some market-appropriate products in a timely manner, as well as some marketing strategies.


[Reporter] This year, Seth expanded the 400-square-meter factory. What is the main direction of product development this year?


[Zhang Hong] You also heard that the 400-mu production base not only covers a large area, but also increases the scale of production. It indicates that the demand for a capacity is increasing. So this year we have two goals, one is There is a very big increase in production speed, it is a fast speed, and the other is the quality of the product, which is what we attach great importance to and pursue. So this year we invested nearly one billion, all of which are German equipment, one is to improve the production speed, the other is the perfect quality. This is our company this year, we are a manufacturing, it is the direction of our company. .


[Reporter] 315 is coming, what does Zhang want to say to consumers?


[Zhang Hong] Every year, the "315" actually seems to remind us that the "315" is coming, it is an interest day for the vast number of consumers, but in fact, we should be 365 days a year, every day should be Put this "315" in my heart, and then bring a credible product to the consumer. This is what we have been doing in Sas, the quality of the product is our pursuit, so "315" is coming, I may like it very much. It is also very calm to face consumers, Seth will bring you reassuring products, this is what we do business, in fact, is a purpose, it should be like this.


[Reporter] Ok, thank you, Mr. Zhang for accepting my interview, and wishing us that Seth will continue to improve in the future.

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