The three doubts of consumers tortured the home building materials "warranty period"

With the attention and service upgrades of various home building materials and decoration enterprises, the extended warranty period, ten-year warranty and lifetime maintenance account for the brand's publicity column. However, in the actual purchase, the warranty time of each brand is very different; for the same category of products, the after-sales service of each company is different. Faced with this phenomenon, consumers can't understand consumption clearly, and their rights and interests cannot be seen at a glance.

Torture 1: Why is the shelf life and warranty period of building materials different?

Recently, the reporter visited several major stores to understand that the after-sales warranty of building materials is slightly different. The quality after-sales service is divided into several situations: First, only the warranty period, for example, some brands claim one year warranty; second, only guarantee the warranty period, for example Some brands are fifteen-year warranty; there are also two services that provide warranty and shelf life, such as one-year warranty and fifteen-year warranty. In this regard, the industry insiders said that consumers want to understand the brand's after-sales service more clearly, you should figure out the difference between the warranty period and the warranty period. Don't just look at the length of time behind, and don't see whether the bottom is quality or maintenance. Wang Qingqiang, Marketing Director of Shengxiang Floor Beijing Branch, introduced that the warranty period is in this range, quality problems are guaranteed, repairs are good, and no charge is used. The shelf life is generally determined according to the product's use characteristics and materials. During the warranty period, there are Special personnel are responsible for maintenance and charge a fee. As far as the icon is concerned, the warranty period is one year. The shelf life varies slightly with the material of the product. During the one-year warranty period, there is no labor charge for any problems in the product, but the warranty period is exceeded. During the warranty period, If there is a problem and needs to be repaired, the labor fee and the corresponding material fee will be charged.

Torture 2: Home improvement warranty should not be extended

In the home improvement market, the shelf life of each company is also very different, and the warranty period for brand decoration companies ranges from 2 to 10 years. Some readers have reported that home improvement problems often occur three to five years after the end of the renovation project. It is very likely that the quality problem will occur after the warranty period, which will incur some expenses. In a community forum, Miss Wang told reporters that the renovation project costing ten thousand yuan is not like small daily necessities. The warranty time is one to two years and the value of the product is also matched. If the product is more than ten thousand, the warranty time It is also two or three years, this can't be said, then, should the home improvement warranty period be extended? According to the relevant regulations of China's residential decoration and decoration management, the minimum warranty period for decoration works is two years, and the waterproof project is five years. Xu Guozhong, the general manager of the Million Homes Supervision Company, believes that after two tests of spring, summer, autumn and winter, the quality of the home improvement project is sufficient. Some home improvement companies believe that the renovation of after-sales standards in accordance with national standards is sufficient, improve service quality can also through the door-to-door care and other services, close the relationship with customers, and find problems in a timely manner. Yan Fang, Director of Customer Service Department of Boloni Group, introduced that the company can improve the quality of after-sales service, in addition to the main material use and construction technology, but also through the regular inspection of the quality of the decoration project, etc., not necessarily to extend the warranty time. .

Torture 3: Extend the warranty and should not charge

In the warranty period service of home building materials, there is also a phenomenon that increases the cost and extends the warranty period. An industry insider said that continuously providing product processes and updating the configuration of the main materials is a necessary way to ensure product quality, but this will directly lead to increased costs. Because of the problems in furniture and building materials, in addition to the quality of the product itself, the use and maintenance also directly affect its quality and longevity. Wu Ying, the deputy director of Shichuang Decoration Marketing, said that it is helpless to extend the warranty period for customers outside the “Good Neighbor Plan” and increase the amount of expenses. In order to do this service, the company has to pay more for manpower and materials. cost. On the other hand, extending the warranty period is also a sign of confidence in its own products.

When consumers choose brand home building materials, they first rely on the trust of brand and product quality, which is also the advantage of big brands. Secondly, the choice of brand home decoration is also to enjoy the high quality service it brings. Yao Gang, deputy general manager of Ou Pai Kitchen Cabinet Beijing Branch, said that enterprises are better than national standards and do a good job of service. They are self-confident performances, but service costs should be obtained through management and brand operation instead of adding On the consumer. Xu Guozhong believes that extending the warranty period is a way for companies to continue to provide quality services, which should be included in the entire service process. However, this also belongs to the voluntary choice behavior of consumers. The initiative depends on the consumers themselves. In addition, if they want to promote the development of the industry more quickly, enterprises should boldly improve the quality of service and take the initiative to accept public supervision.