Induction cooker kitchen equipment entry

Market prices are often subject to price fluctuations due to fierce competition. However, the induction cooker is relatively intuitive in its use value, and consumers are more likely to accept it, so the market space brought about by it is also very huge. Objectively, it is inevitable that it will be difficult to successfully transfer the marketing strategy of operating microwave ovens to the induction cooker market. In order to achieve supernormal development in the induction cooker industry, Galanz must develop its strengths and avoid weaknesses.

In terms of scale, Galanz has used the scale advantage of microwave ovens to form the scale advantage of induction cookers. From the hundreds of thousands in 2004, we sold nearly 1.5 million units in 2005. In 2006, it was estimated that it could sell 3.5 million units. In September, we have sold 2 million units. According to this situation, it is not a problem to achieve 4 million units this year. With such a quantity of support, the scale effect will come out. The terminal is everywhere, naturally giving consumers a sense of trust.

From the channel, the recognition of the Galanz brand on the induction cooker products, the merchant acceptance is relatively high.

About 20% of Galanz microwave ovens and induction cookers overlap, and the other 80% of customers are newly developed. The local offices can actively integrate the two product resources. With the huge sales network of microwave ovens in the past, the induction cooker products are quickly spread to various terminals, especially in the county-level markets in various regions. The mainstream terminal stores in the second and third-tier cities form a rich terminal, giving consumers a good image.

From the product positioning, Galanz mainly focuses on black crystal plates, and is a professional manufacturer of black crystal plates. It has higher thermal efficiency in matching product design and internal structure development with black crystal plates. The promotion point is “Chinese”. "Explosive experts" to promote the selling point, to give consumers the positioning of the protagonist of the family kitchen.

At present, many elite talents trained and trained in the Galanz microwave oven industry have taken up the sales work of Galanz induction cookers, shouldering more arduous tasks and experiencing the brutal competition in this industry. However, I believe that with the good reputation enjoyed in the microwave oven and the accumulated experience, it will definitely be done in the induction cooker industry. Galanz will go further and go better.

Inspector

Sichuan Soper Science & Technilogy Co., Ltd , https://www.Soper.com.cn