The market heat of solid wood furniture gradually warmed up into a new favorite in the market

Original title: The market heat of solid wood furniture is gradually heating up

In recent years, solid wood furniture has gradually become the new favorite of the market. The area of ​​solid wood furniture area of ​​major home stores is expanding continuously. More and more furniture manufacturers are launching solid wood products. The enthusiasm of consumers for solid wood furniture is only increasing.

Relevant experts said that the solid wood furniture through the natural texture, excellent craftsmanship to give the cultural value of furniture, has become an important reason for consumers to buy and collect. Under the influence of the pursuit of natural, environmental protection and healthy consumption concepts, production enterprises need to enhance production capacity and innovation ability in order to meet rational and healthy consumer demand.

Solid wood furniture market is hot

In recent years, the market for solid wood furniture has gradually warmed up. In the furniture market, more and more businesses selling solid wood furniture, pure solid wood furniture, 100% pure solid wood and other advertising signs can be seen everywhere.

The market heat of solid wood furniture is gradually heating up

According to Jia Wenyan, the furniture manager of Beijing North Fourth Ring Road store, the sales of solid wood furniture in the store has increased by about 10% every year for the past three years, and the proportion of total furniture sales has increased by about 2% every year. Many furniture brands have launched. I have my own series of solid wood furniture.

“The solid wood furniture has been welcomed and popular, and it has become a significant market phenomenon. Although the industry association has not carried out systematic statistics, we can really feel that in recent years, solid wood furniture manufacturers, sellers and consumers are constantly Increase." Zhu Changling, chairman of the China Furniture Association, said.

Ge Yongming, executive director of Beijing Shenghua Furniture Co., Ltd., also told reporters that Shenghua Furniture was involved in the research and development and production of solid wood furniture seven or eight years ago. Since 2005, the sales of solid wood furniture have been increasing every year, and it has doubled before 2010. increase. He said: "Although the growth rate has slowed down due to the overall market environment in the past two years, it has also guaranteed a growth rate of 30% per year."

The value of solid wood culture "regains"

Zhu Changling introduced that solid wood furniture is popular among consumers, and has multiple relationships with the economic reasons and consumption concepts behind it. He said: "First of all, people's living standards are improved, economic conditions are plentiful, solid wood furniture materials are more precious, can reflect personal economic level and social status; secondly, the main material of solid wood furniture is natural wood, using less glue, paint and other accessories, Generally speaking, formaldehyde is released in a small amount and is more environmentally friendly."

Zhu Changling believes that in the era of hand-made furniture, people are used to making furniture with wood, and with the improvement of industrial production level, wood-based panels have entered thousands of households because of their cost savings and high production efficiency. In recent years, the return of solid wood furniture consumption demand, in addition to the natural and economic value of natural wood, the improvement of processing technology also makes solid wood furniture "regain" cultural value.

Chen Xiaotai, president of Baiqiang Furniture, also said that good solid wood furniture is a comprehensive product of good wood and good technology. He said: "Good solid wood furniture must first use good wood, and then through the modern solid wood furniture processing technology, the natural characteristics of the wood hardness, density, texture and other characteristics of the use of furniture, so that the product becomes part of the furniture culture, so, Consumers will pay for the lifestyle they advocate and the cultural and artistic values ​​they reveal."

The solid wood furniture market should be set to entry threshold槛

“Currently, the solid wood furniture industry is a bit chaotic. Some companies deliberately confuse the name of the wood when promoting furniture materials. For example, Brazilian walnut is a market title, but in fact this kind of wood has nothing to do with Brazil and walnut.” Chen Xiaotai For the chaotic image of the solid wood furniture market.

In addition, the development of the solid wood furniture industry in the past two years is relatively good, many companies have transformed into solid wood furniture. In fact, the processing technology of solid wood furniture is difficult to master, and the production equipment is not universal. It is difficult to make good furniture that is standardized and standardized at one time. Therefore, in the solid wood furniture market standards, more standard standards should be introduced.

Zhao Ruihai, chairman of Qumei Furniture Group, believes that in recent years, the development of solid wood furniture industry has entered a new era, and some companies have begun to advocate the use of less natural or precious wood and less consumption of materials. On the one hand, this kind of wood is indeed more expensive, on the other hand, excessive development has destroyed the natural environment. In addition, the concept of market consumption has also changed, consumers value the design, craftsmanship and quality of furniture. As a company, consumers should be guided to change their mindsets, value the use of furniture rather than materials, protect nature, and rationally draw materials.

Hua Peng, director of furniture design at Huari, said that most of China's solid wood furniture design is still influenced by foreign designs such as Northern Europe, Italy and Japan. If Chinese furniture wants to go international, it must have an independent design style and excellent experience. Some characteristics will naturally be bought by someone. If you buy it well, it will naturally be widely used. Among them, Chinese-designed products need to be compatible with compatibility and applicability. Compatibility means that the product's style and function can be accepted by people of different lifestyles. Applicability means that the product's use effect is different. Age and people with different preferences.

"Now the mainstream consumer concept in the market is pure, such as pure milk, pure cotton, pure solid wood... But I want to remind consumers and businesses that the furniture we finally buy and sell is a use, how to use Good materials fully reflect the use value of wood, and combine the use value with the aesthetic cultural orientation, it depends on the production capacity and technological level of the enterprise. If the wood is not handled well, the furniture will be easily deformed; if the materials are improperly selected, the furniture will be made. It is very rough when it comes out; if the design is not good, then the furniture of any material is not beautiful. Now the production level of China's solid wood furniture production enterprises is uneven, the level of industrialization is low, making fine furniture and making its own brand features. Need to think." Zhu Changling said.

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