Ink jet printing has become the biggest influence factor in the variable data printing market

According to the latest publication of the “2011-2017 Global Variable Data Printing (VDP) Market Development Report” published by the British Pine Corporation, in 2012, the printing output in this market was 656.758 billion (A4), which is expected to increase to 2017 85.307 billion printed sheets. At the same time, the report also released data relating to the production of variable data printing using different printing methods: Among them, the production volume using traditional printing technology is expected to decline at a compound annual negative growth rate of 0.5% over the next five years; using electrostatic printing technology Production is expected to grow at a compound annual growth rate of 1.5%, and production using inkjet printing technology will grow fastest in the next five years, with a compound annual growth rate of 14.2%. The ratio of global variable data printing market output to the total printing market will also increase from 8.2% in 2012 to 14.2% in 2017.

The Pine Valley report also conducted a detailed survey of the variable data printing markets in all regions of the world. According to the survey, North America and Western Europe are the largest regional markets in the world with the largest share of variable data printing. Their level of digital printing technology in the field of direct mail printing and other document printing far exceeds the level in the rest of the world, especially in inkjet printing. Technical application. In addition, in emerging markets such as Eastern Europe, the Middle East and Latin America, variable data digital print production also performed exceptionally well. Although the application of digital printing technology in these areas is not very extensive, the growth rate is very alarming, with an annual growth rate of 20%.

In recent years, high-speed, high-quality inkjet printing technology has become the most powerful technology influencing the variable data printing market. As Pine’s report mentioned in the report, “If the production of variable data printing using other technologies does not increase, but the growth of inkjet printing technology market is a “stuck” thing, and there will be double digits. Growth, the majority of future variable data print production will come from the contribution of inkjet printing technology."

In terms of specific areas, the direct mail market that contributed the most to the global variable data printing market in 2012 was the first, with a total of approximately 264 billion in India (A4 format), which is expected to increase by 19% in the next five years. However, the growth rate of the market will not be easy. Like the difficulties encountered in other areas of the printing market, digitization is also invading the variable data printing market, especially the bills, cheques, financial transactions and direct mail markets.