On July 7th, a mobile game called "Pokemon GO" was born and quickly fired in Europe and the United States. In Australia, the United States and other places, countless mans and houses have gone out of their homes and opened the "Pokemon for All" model.
From then on, in addition to the courier brother, you can get up immediately, maybe there is Pikachu on the side of the street at 5 o'clock in the morning.
At the same time, the most difficult problem for the majority of male compatriots, "Where is your mom and girlfriend at the same time falling in the water?"
However, the popularity of "Pokemon Go" has also caused some tragedies. In just one week, there were explosions such as "The player focused on Pokemon Go and planted the bridge into a murder case", "The US four robbers used Pokemon Go to lure players into a remote location and then robbed" and "Play Pokemon Go" "Too much investment, female employees accidentally entered the scene and interrupted the live broadcast of the weather" and other news.
Of course, Chinese players don’t have to worry about these issues, because the official Facebook of Pokemon GO claims to have fixed the bug that Chinese players can play Pokemon GO, and said that “Pokemon GO will be online all over the world, except mainland China. , Taiwan, North Korea, Cuba, Iran, Myanmar and Sudan."
What is the charm of this global game that is popular all night?
The biggest highlight of Pokemon Go is the combination of AR technology and Pokemon's role setting, combining high-tech and humanistic feelings.
When you open the game, enable the map and positioning function, the game will superimpose Pikachu, Jenny Turtle, Little Fire Dragon and other elves in the real-time picture taken by the camera. These elves may be hidden in any corner, and you play as an elf trainer, you need to walk around with your phone, find and grab them.
This kind of gameplay is undoubtedly fresh and magical, but in the industry, AR is not a novel technology.
AR (Augmented Reality), augmented reality technology, is a technology that calculates the position and angle of camera images in real time and adds corresponding images, videos, and 3D models. The goal of this technology is to put the virtual world on the screen. The real world and interact.
As early as 1990, the concept of AR was put forward. When the Saipan system was popular in the early years, there were already augmented reality games like "cannons and mosquitoes", Nokia-based "city kaleidoscopes" and other location-based and AR-based applications, but these AR games or applications did not really catch the pain of users. The AR-enabled smart glasses launched by Google in 2012 failed to attract mass consumers because of its high price and complicated operation. It was suspended after three years of persistence. Gradually, people's enthusiasm for AR fell to freezing point.
But AR's brother VR is on fire. In recent years, VR devices have begun to emerge, and people have found that this head-mounted display that can completely create an immersive world brings a great experience, coupled with the follow-up of Sony, Samsung and other manufacturers, and with visual effects. The extremely prominent video game as an entry point, making VR completely robbed the limelight of AR. Today, talking about technology must talk about VR, and 2016 is also called "VR first year."
Apparently, the popularity of Pokemon Go has pulled the public's attention back to AR. For the first time, AR applications became a worldwide topic, and people suddenly discovered that the original AR can be so fun.
In fact, AR is an augmented reality, which superimposes virtual information into the real world, so that people see a scene and a part of the characters are really fake; and VR is virtual reality, bringing people's consciousness into one by wearing hardware. The virtual world, that is, the scenes and characters seen are all fake.
In order to create a virtual world with a sense of reality, VR needs to effectively deceive the senses such as the visual, auditory, and tactile aspects of the experience, so that the eyes do not see Wang Yang, but the foot is stepping on the "playing sense" of the tile floor. In contrast, an AR with a realistic scenario may be more advantageous—it's obviously easier to implement, such as the virtual world interacting with the real world on a mobile phone screen without any additional equipment.
Researchers in the VR/AR industry said: "Smartphones are hardware platforms that can easily implement AR effects, while VR requires redesign of hardware. This also means that at the technical or software level, we will welcome AR applications. Spring." More market research organizations predict that by 2020, AR's market size will reach 120 billion US dollars, much higher than VR's 30 billion US dollars.
Despite the high power consumption, fee flow, and high performance requirements of mobile phones, Pokemon Go still has many technical problems to be solved, and there is still a certain time to spread the distance. But it is undeniable that the success of Pokemon Go paved the way for the next development of AR technology, and also inspired many games and application vendors. In the future, AR has great potential and space, let us wait and see.
On July 7th, a mobile game called "Pokemon GO" was born and quickly fired in Europe and the United States. In Australia, the United States and other places, countless mans and houses have gone out of their homes and opened the "Pokemon for All" model.
From then on, in addition to the courier brother, you can get up immediately, maybe there is Pikachu on the side of the street at 5 o'clock in the morning.
At the same time, the most difficult problem for the majority of male compatriots, "Where is your mom and girlfriend at the same time falling in the water?"
However, the popularity of "Pokemon Go" has also caused some tragedies. In just one week, there were explosions such as "The player focused on Pokemon Go and planted the bridge into a murder case", "The US four robbers used Pokemon Go to lure players into a remote location and then robbed" and "Play Pokemon Go" "Too much investment, female employees accidentally entered the scene and interrupted the live broadcast of the weather" and other news.
Of course, Chinese players don’t have to worry about these issues, because the official Facebook of Pokemon GO claims to have fixed the bug that Chinese players can play Pokemon GO, and said that “Pokemon GO will be online all over the world, except mainland China. , Taiwan, North Korea, Cuba, Iran, Myanmar and Sudan."
What is the charm of this global game that is popular all night?
The biggest highlight of Pokemon Go is the combination of AR technology and Pokemon's role setting, combining high-tech and humanistic feelings.
When you open the game, enable the map and positioning function, the game will superimpose Pikachu, Jenny Turtle, Little Fire Dragon and other elves in the real-time picture taken by the camera. These elves may be hidden in any corner, and you play as an elf trainer, you need to walk around with your phone, find and grab them.
This kind of gameplay is undoubtedly fresh and magical, but in the industry, AR is not a novel technology.
AR (Augmented Reality), augmented reality technology, is a technology that calculates the position and angle of camera images in real time and adds corresponding images, videos, and 3D models. The goal of this technology is to put the virtual world on the screen. The real world and interact.
As early as 1990, the concept of AR was put forward. When the Saipan system was popular in the early years, there were already augmented reality games like "cannons and mosquitoes", Nokia-based "city kaleidoscopes" and other location-based and AR-based applications, but these AR games or applications did not really catch the pain of users. The AR-enabled smart glasses launched by Google in 2012 failed to attract mass consumers because of its high price and complicated operation. It was suspended after three years of persistence. Gradually, people's enthusiasm for AR fell to freezing point.
But AR's brother VR is on fire. In recent years, VR devices have begun to emerge, and people have found that this head-mounted display that can completely create an immersive world brings a great experience, coupled with the follow-up of Sony, Samsung and other manufacturers, and with visual effects. The extremely prominent video game as an entry point, making VR completely robbed the limelight of AR. Today, talking about technology must talk about VR, and 2016 is also called "VR first year."
Apparently, the popularity of Pokemon Go has pulled the public's attention back to AR. For the first time, AR applications became a worldwide topic, and people suddenly discovered that the original AR can be so fun.
In fact, AR is an augmented reality, which superimposes virtual information into the real world, so that people see a scene and a part of the characters are really fake; and VR is virtual reality, bringing people's consciousness into one by wearing hardware. The virtual world, that is, the scenes and characters seen are all fake.
In order to create a virtual world with a sense of reality, VR needs to effectively deceive the senses such as the visual, auditory, and tactile aspects of the experience, so that the eyes do not see Wang Yang, but the foot is stepping on the "playing sense" of the tile floor. In contrast, an AR with a realistic scenario may be more advantageous—it's obviously easier to implement, such as the virtual world interacting with the real world on a mobile phone screen without any additional equipment.
Researchers in the VR/AR industry said: "Smartphones are hardware platforms that can easily implement AR effects, while VR requires redesign of hardware. This also means that at the technical or software level, we will welcome AR applications. Spring." More market research organizations predict that by 2020, AR's market size will reach 120 billion US dollars, much higher than VR's 30 billion US dollars.
Despite the high power consumption, fee flow, and high performance requirements of mobile phones, Pokemon Go still has many technical problems to be solved, and there is still a certain time to spread the distance. But it is undeniable that the success of Pokemon Go paved the way for the next development of AR technology, and also inspired many games and application vendors. In the future, AR has great potential and space, let us wait and see.
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