Home and design circles go online to promote the integration of the home industry chain
In the past, consumers' concept of soft clothing was vague, there was no specific definition, and the meaning of soft clothing could not be understood. However, with the economic development, the increase of national income, the wave of consumption upgrading changed the consumer's perception of soft clothing. The soft-packed home market has ushered in a golden age.
However, in the case of rapid increase in consumer demand, the software industry seems to have encountered challenges, such as the difficulty of supply chain integration, limited soft-clothing design, the contradiction between standardized packages and personalized needs, and the store dispersal leads to consumer choice. It takes a lot of time to buy.
In order to solve the pain points of these industries, the home-like Internet home platform came into being. On October 24th, the design and design circle was launched. This is a new section of the 2.0 version of the model. It aims to introduce designers to the home sample platform, allowing designers, brands, manufacturers and consumers to connect and form a closed loop. Home sustainable development ecosystem. Consumers can find their favorite designers to design on the home-like platform. After the designer completes the design plan, the plan is handed over to the brand and the brand is completed. As a result, consumers do not have to worry about buying "running broken legs." Designers use their design expertise without worrying about how the design will land. Brands no longer have to struggle to find consumers as they have in the past, but rather by designers.
It is understood that the sample has already realized the functions of designers to settle in, publish/share/collect soft-packed case works, and consumers to design online design for designers, which has added an important importance for designers to display design strength and obtain orders. At the same time, the home model also provides easy-to-use, realistic 3D design software to help designers improve design efficiency.
In order to shorten the designer's work cycle, the family breaks the industry rules, and is the first to introduce the “zero distance†communication between the designer and the consumer, and the home sample does not charge the intermediary fee. Under such a communication mode, it can avoid unfairness caused by platform intervention and make the whole service process more clear and transparent.
Different from most of the design platforms, in addition to a group of excellent soft designer and design institutions, the model also cooperates with domestic high-end home/furniture brand 500+ stores to solve the “last mile†shopping for designers. , distribution, installation services. At present, the domestic sample platform has the domestic overall soft-packed brand Zhida soft-pack, high-end modern minimalist furniture brand Macchiato, simple retro home brand Roland and other brands, categories have covered sofas, coffee tables, tables and chairs, cabinets , curtains, soft beds, bedding, wallpaper, carpets, lighting, ornaments, etc., give designers and consumers more choices.
The designer is a very influential opinion leader in the home improvement sector. If the soft dress is the soul of a family, then the designer is the shaper of the "soul." The home sample provides the designer with the best solution from the aspects of customer acquisition, design and landing, and believes that it can quickly attract domestic excellent designers to settle in. In the future, the model will introduce more brand owners of household goods, and joint brands and designers will promote the upgrading and integration of the home industry chain to meet the differentiated needs of end consumers for soft clothing.
Editor in charge: Zhu Ling
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