Product packaging design

Good packaging design not only brings a new visual experience to consumers, but in the long run, innovation in packaging design can effectively promote product value, optimize logistics and transportation, and reduce carbon footprint. This article will introduce you to the product. Outer packaging design.


The main packaging material generally refers to glass bottles, plastic bottles, plastic hoses, etc. that are in direct contact with the product. Auxiliary packaging materials generally refer to packaging materials such as paper labels, plastic labels, paper color boxes, plastic color boxes, corrugated boxes, etc. that are not in direct contact with the product.


Whether it is the main packaging material or the auxiliary packaging material, it is necessary to satisfy the functions of the foot packaging in the circulation process, that is, the three basic requirements for protecting the product, facilitating storage and transportation, and promoting sales.


Moreover, with the continuous advancement of modern society, cosmetic packaging needs to bear the responsibility of improving product taste, characterizing brand culture and enhancing product value, especially in high-end cosmetics. Particularly important. In addition, the entire packaging process of cosmetics from the filling to the consumer, the main packaging materials need to be in direct contact with the cosmetics, so the quality of the packaging will affect the consumer's judgment on the quality of the product.


There is a close relationship between paper moisture content and corrugated box strength. When arranging paper for corrugated boxes, the weather conditions of each country should be taken into consideration. For example, raw materials can be used as raw materials in places where the weather is often dry; and corrugated boxes that need to be frozen or refrigerated can be made of waterproof paper.

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