New Balance brings 3D printed sneakers into life
“About 3D printing and shoes is a hot topic of popularity, the reason is that each person's foot shape is different. This is similar to 3D printing, which has entered the production field of hearing aid housing printing, dental printing and jewelry printing: Personalized and customized needs. Now New Balance will officially open 3D printing shoes for us to come together!"
New Balance's interest in additive manufacturing has evolved from working with EOS to print nailed running shoes to developing wicking garment materials with MIT, and has now evolved from research and development to market. New Balance announced that their 3D printed shoes will be sold as a limited edition of the Boston Marathon in April next year, after which the company will expand its retail business to global retail locations.
The “midsoleâ€, that is, the part of the sole that is not in contact with the ground and does not touch the sole of the foot, is actually the most important for comfort. Adidas running shoes have their own Boost midsole technology, and ASICS running shoes have a unique GEL midsole technology. The midsole of the shoes on the market is usually made by rolling EVA (ethylene vinyl acetate resin) and foaming mixture into a flat rubber sheet, and then cutting the rubber sheet into several scaled shoe midsole blanks, and then The hot-pressed mold is placed in a high-temperature mold to expand into a foamed shoe midsole product. Breaking the traditional way, New Balance and 3D Systems use SLS selective laser sintering 3D printing technology to create an elastic midsole that is both lightweight and extremely durable. New Balance believes this will open up a new way for shoe customization.
The elastic midsole made by SLS 3D printing technology is lighter and thinner. Before the market launch in April 2016, New Balance will continue to optimize the performance and weight of the elastic midsole, although the price has not been announced, New Balance The price of shoes will be slightly higher than the regular range.
In addition, given the advantages of 3D printing technology for customized production, New Balance also plans to offer consumers the opportunity to customize the midsole according to their own foot shape in 2017.
(Editor)
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