Sanfu Outdoor: Pocket-sized companies meet capital market tastes
2021-11-20 03:05:38
Sanfu Outdoor: Pocket-sized company meets capital market taste Date: 2016-02-24 18:26
Pocket-sized company, with 17 million yuan in circulation, 200 million in revenue in the first three quarters, and 10 million in profits. Its sports industry has entered a period of high growth in the outdoor sports industry. There is ample room for market development, and the company enjoys a good reputation in the outdoor industry. .
Industry trends: the sports industry ushered in a period of vigorous development
1. Liu Peng, director of the General Administration of Sport of China, disclosed that the total size of China's sports industry in 2014 reached 1.35 trillion yuan. According to statistics from the State Sports General Administration, in 2015, the added value of the sports industry will reach 400 billion. According to calculations, to realize the “Several Opinions of the State Council on Accelerating the Development of the Sports Industry and Promoting Sports Consumption,†that is, the 60 billion yuan target set out in the 46th document of the State Council, the annual growth rate of the sports industry output value will reach nearly 30%. To achieve the 3 trillion yuan target proposed by the Sports General Administration in 2020, we must maintain an annual growth rate of 50%.
2. In China, the scale of sports accounts for only 0.7% of GDP. Western countries are basically 2-3%. If China's sports industry reaches 2-3% of total GDP, the scale of sports industry will increase by 20- 30 times.
It is foreseeable that the future development of the sports industry will spring up and become overwhelming, thus bringing about a series of investment opportunities.
Company situation: The product conforms to the times, has outstanding profitability, and has great room for growth.
1. The product conforms to the times and has outstanding profitability. Beijing Sanfu Outdoor Products Co., Ltd. is mainly engaged in the sales of outdoor products. It is mainly engaged in the management of professional outdoor products, supplemented by outdoor outdoor products, and the offline development of online products. Business (see below for related products). As people’s spiritual life needs increase, more and more people will choose various challenging outdoor activities such as camping, cycling, boarding, skiing, and driving. The future market space is extremely attractive.
As can be seen from the figure below, the company's various outdoor products have gross profit margins exceeding 40%, and the profitability is extremely good. Not only does the industry have stories, but it also has the conditions to transform the stories into real profits.
2. The supporting services of Sanfu Club strengthened the brand promotion effect. The company’s Sanfu Club has established branches in six cities across the country. The Sanfu Club was awarded the National Top 10 Outdoor Sports Club title by the China Mountaineering Association in 2003, 2004, 2005, 2009, and 2012. In 2006 and 2007, they were selected as Outstanding Outdoor Clubs by China Outdoor Data Network. In 2013, they were awarded the title of Model Club by the China Boarding Committee, and passed the approval of the AA-class Outdoor Sports Club of the China Boarding Association. Sanfu Club provides good supporting services for members and even outdoor sports enthusiasts, and also provides a good channel for company brand promotion.
3. Pocket-sized companies meet the tastes of the capital market. The company’s revenue in the first three quarters was 200 million, and its profit was 10 million. The outdoor sports industry has entered a period of high growth and has great room for growth. The company’s total share capital is only 67 million, the total market capitalization is over 50 billion, and the share capital is 17 million. With a market capitalization of more than one billion, the company has a long-term perspective and the future market value has room for growth of 5-10 times.
Pocket-sized company, with 17 million yuan in circulation, 200 million in revenue in the first three quarters, and 10 million in profits. Its sports industry has entered a period of high growth in the outdoor sports industry. There is ample room for market development, and the company enjoys a good reputation in the outdoor industry. .
Industry trends: the sports industry ushered in a period of vigorous development
1. Liu Peng, director of the General Administration of Sport of China, disclosed that the total size of China's sports industry in 2014 reached 1.35 trillion yuan. According to statistics from the State Sports General Administration, in 2015, the added value of the sports industry will reach 400 billion. According to calculations, to realize the “Several Opinions of the State Council on Accelerating the Development of the Sports Industry and Promoting Sports Consumption,†that is, the 60 billion yuan target set out in the 46th document of the State Council, the annual growth rate of the sports industry output value will reach nearly 30%. To achieve the 3 trillion yuan target proposed by the Sports General Administration in 2020, we must maintain an annual growth rate of 50%.
2. In China, the scale of sports accounts for only 0.7% of GDP. Western countries are basically 2-3%. If China's sports industry reaches 2-3% of total GDP, the scale of sports industry will increase by 20- 30 times.
It is foreseeable that the future development of the sports industry will spring up and become overwhelming, thus bringing about a series of investment opportunities.
Company situation: The product conforms to the times, has outstanding profitability, and has great room for growth.
1. The product conforms to the times and has outstanding profitability. Beijing Sanfu Outdoor Products Co., Ltd. is mainly engaged in the sales of outdoor products. It is mainly engaged in the management of professional outdoor products, supplemented by outdoor outdoor products, and the offline development of online products. Business (see below for related products). As people’s spiritual life needs increase, more and more people will choose various challenging outdoor activities such as camping, cycling, boarding, skiing, and driving. The future market space is extremely attractive.
As can be seen from the figure below, the company's various outdoor products have gross profit margins exceeding 40%, and the profitability is extremely good. Not only does the industry have stories, but it also has the conditions to transform the stories into real profits.
2. The supporting services of Sanfu Club strengthened the brand promotion effect. The company’s Sanfu Club has established branches in six cities across the country. The Sanfu Club was awarded the National Top 10 Outdoor Sports Club title by the China Mountaineering Association in 2003, 2004, 2005, 2009, and 2012. In 2006 and 2007, they were selected as Outstanding Outdoor Clubs by China Outdoor Data Network. In 2013, they were awarded the title of Model Club by the China Boarding Committee, and passed the approval of the AA-class Outdoor Sports Club of the China Boarding Association. Sanfu Club provides good supporting services for members and even outdoor sports enthusiasts, and also provides a good channel for company brand promotion.
3. Pocket-sized companies meet the tastes of the capital market. The company’s revenue in the first three quarters was 200 million, and its profit was 10 million. The outdoor sports industry has entered a period of high growth and has great room for growth. The company’s total share capital is only 67 million, the total market capitalization is over 50 billion, and the share capital is 17 million. With a market capitalization of more than one billion, the company has a long-term perspective and the future market value has room for growth of 5-10 times.
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