Changing People's Taste Concept with Multi-sensory Packaging

There are two reasons for food manufacturers to change their product packaging: strategies to increase sales and reduce costs. However, there are still many unknown secrets behind this. Experts in the “ multi-sensory combination ” field claimed that the type of packaging, as well as the color and weight of the packaging, are also key components of people’s perceptions of food tastes. However, most of the food science and technology concerns are in the sensory flavor of the food itself. The characteristics of the packaging are also the key factors affecting the consumer's likeness to the product, which means that the packaging will also greatly affect the sales of the product.

Yogurt: False Sweet and Creamy

It is difficult to find an exact formula for whether a certain product will be sold repeatedly. However, there are many external factors that affect consumer purchasing behavior, including brand credibility, price, trademark statement, fat content, or the size of the package. However, in fact, changing the color of the yogurt cup can change people's feelings about the flavor of the yogurt, or change the weight of the cup, and it will change people's perception of the yoghurt's viscosity and cream content. Many people do not understand this.

The experimental team led by Betina Piqueras-Fiszma is the leader of the multi-sensory collection field. The study found that people believe that with a little more weight in the packaging bowl, the yoghurt's flavor intensity will increase by 13% , and the viscosity will increase by 25% , even if the price increases by 25% , and the popularity is better than that of light-wrapped bowl-packed yogurt. more than 13%. In another experiment, people thought that after packaging mousse with strawberry flavor on a white plate, the mousse's flavor intensity will be increased by 15% and the sweetness will be increased by 10% . Compared with the black plate's packaging, the popularity will increase by 10%. .

Sweet and red connection

A study from the University of Oxford entitled " More flavor in colored bowls " . The study found that the sweetness and saltiness of popcorn change with the color of the box. In the study, consumers who packed salty popcorn with a red bowl (without any sweetness) felt sweeter (compared with a white bowl, the perceived degree of sweetness increased by 3.7% ). In another experiment, sweet popcorn (without any saltiness) was packaged in a blue bowl, and consumers felt that the salty taste was increased by 4% compared with a white bowl . Some color - taste research experts have given explanations. Blue represents seawater, while seawater is salty; red represents mature fruit and is sweet.

Chocolate candy flagship products such as Kit Kat chocolate and Lindor, in the period 2010-2014, sales were up 30% and 47%. During the same period, Maltesrs ’ sales increased by 63% . This is an excellent example of the connection between red packaging and sweetness.