Amazon "Overseas Purchase" Launches Sports Outdoor Store
2021-11-21 09:06:05
Amazon "Overseas Purchase" Launches Sports Outdoor Store Grandly Date: 2016-02-19 15:14
In order to optimize the shopping experience of consumers, Amazon's overseas outdoor sports shop has highlighted practical functions in page design, and has displayed professional products, best-selling products, popular big names, and full-skilled sports equipment in various dimensions. At a glance, it is easy for one-stop shopping.
Over the past year or so since the Amazon purchased the line overseas, the outdoor sports category has been one of the top ten most popular overseas categories popular among Chinese consumers. With our strategic partnership with global suppliers, the new outdoor sports shop has also introduced some sea scouring and domestic sports products that are relatively niche or rare, effectively filling the current market gap. With the warmer weather after the holiday season, consumers gradually began to walk out of their homes to increase outdoor exercise. Amazon China hopes to help consumers enhance their physical fitness by providing a wealth of international sports products with exquisite outdoor products and professional and meticulous category planning. Niu Yinghua, vice president of Amazon China, said.
International big names gather all kinds of rich selections to build a world
Amazon's outdoor sports outlets have selected more than 540,000 selected products from more than 5,000 globally-known sports outdoor brands. No matter what kind of sports consumers love, they can purchase a variety of related products in a one-stop shopping environment. Enjoy the quality experience brought by professional sports outdoor selection. The international brands of sports outdoor stores attract a lot of attention both in terms of quantity and reputation, including mountaineering Montrail as a product development team, MuEller as the preferred brand for sports care, and Perfect F tness as the preferred brand for home fitness. , Sweden's national treasures fishing big product Abu Garcia, popular massage fitness big brand Trigger Point, Messenger brand ancestor brand Timbuk2 and other international brands with great market competitiveness, injected new energy for the domestic sports equipment market; In addition, also fully assembled The Skins, the intelligent clothing brand with a luxurious skin tone, the luxury equipment with a luxurious face value, and the Swedish royal family Fjallraven, a favorite of the fashion industry, and the Champion’s choice of swimming products. Speedo, German famous outdoor brand Jack Wolfskin, American professional sports equipment brand Under Armour, Japanese running shoes big brand Mizuno, Norway outdoor professional brand Helly Hansen and many other familiar high-end sports outdoor big names. The new Amazon overseas sports outdoor store, in addition to its unique advantages in product selection, has also introduced a number of popular products popular with consumers in the Amazon, such as the preferred brand from global yoga instructor Manduka. The legendary black mat Black Mat PRO, with its excellent anti-skid weaving process, good comfort and cushioning performance, has brought new joyful experiences for yoga enthusiasts all over the world; it also has won the national championship in the sales of fitness gloves from Harbinger. Outstanding protection features, durable, easy care features are also widely praised by consumers.
Unique professional classification allows consumers to choose to purchase
In addition to having a large number of well-known international brands and hot-selling single products, Amazon's outdoor sports outdoor sports stores are also separated from the traditional classification standards of domestic sports shopping websites. According to different sports categories, they have made meticulous and thoughtful professional classification. More than 540,000 sports outdoor selections are divided into eight categories: running, fitness training, cycling, ice and snow sports, ball games, water sports, fashion sports and leisure sports. Each major category is also based on specific sports. Categories such as categories, or different application scenarios, are subdivided into 40 categories, such as cycling accessories, fishing, sleds, and American football, and consumers can easily find their corresponding selections. Amazon's overseas purchase of sports outdoor stores not only effectively fills the gap between Haitao and the domestic market, but also fully meets the needs of Chinese consumers.
The newly-outlined outdoor sports page design of sports outdoor stores pays more attention to practicability and user experience. In addition to the specialized presentation of subdivided categories as the first presentation dimension, it is convenient for consumers to find the desired selection in time according to their actual needs. According to the top-selling product rankings and hot-selling brands, a fixed buying area has been defined. Consumers can learn about the current fashion trend in the section with the theme of hot selling single product recommendation and sports international big-name. Best-selling single product. In addition, with the rise of smart technology, there have been more and more feature-rich sports equipment with strong sense of technology. In order to provide consumers with professional and comprehensive sports solutions, Amazon has purchased outdoor sports shop pages. The design also emphasizes the concept of science and technology. In the ad hoc technology change sports division, Amazon has purchased more than a dozen sports equipments that allow the consumers to personalize purchases and enjoy smart sports. Equipment brings fun.
Amazon overseas sports boutique recommended
1. Harbinger Sports Gloves: Harbinger was founded in 1988 and focuses on the protection of wrists and joints. Harbinger is a sports brand that is well-known for its professional design. Harbinger sports gloves are suitable for weightlifters and full training. They are gentle and adjustable. They can stabilize the wrists, so that the wrists are always in the correct position during training. The comfort pad at the palm of the hand fits the hands. Hands-washable finger gloves for optimal protection of hands.
Amazon China Reference Price: RMB 93-117
2. Manduka Yoga Mat Set: Mandu Ka's legendary black mat has been available for more than ten years and is sold in more than 30 countries. Manduka has become an innovative yoga product manufacturing company. Full size eQua padding makes for greater friction. Moreover, the hygienic, quick-drying surface can be used in the classroom where the amount of sweat is greatest. The black yoga mat PRO is praised by the most advanced yoga enthusiasts for its superior quality and reliability.
Amazon China Reference Price: RMB 766
3. Trigger Point Fitness Foam Roller: Trigger Point provides people with self-therapy massage products and teaching, so that people can achieve the best level of exercise. The unique width and width of the Trigger Point Fitness Foam Roller design allows targeted massaging of the muscle groups, can withstand continuous, high-intensity and repetitive use, is less froth than traditional foam sticks, and is compact and lightweight with long shaft length. It is only 13 inches long and 5 inches in diameter.
Amazon China reference price: RMB 215
4. Speedo mirror goggles: Speedo originated in 1914, from Australia's leading swimming brand. In the 21st century, Speedo adopted more advanced science and technology in swimwear technology, which has helped many athletes achieve outstanding results in the Olympic Games. Speedo swimming goggles use artificial rubber technology to reduce the lens pressure on the eye, reducing the mirror ring; Clear Sight technology can prevent eye fatigue, provide extended residual light without lens distortion, suitable for a wide range of wear. With a flexible and comfortable liquid silicone seal, it is easy to adjust.
Amazon China Reference Price: RMB 1 2
5. SKINS compression long-sleeved shirt: SKINS is a brand name for Australian sports equipment. Founded in 1996, it is a functional sports fashion outfit. After more than ten years of hard work, SKINS has achieved a leading position in global gradient compression sports equipment. Currently, the vision of SKINS has been extended to China. SKINS dynamic gradient compression sportswear can provide the body with the required pressure when in motion to provide high muscle oxygen supply, stimulate the vitality of the sports muscle group, so that athletes perform better.
Amazon China reference price: RMB 596 yuan 859 yuan
6. Perfect Fitness: Perfect Fitness is an American sports equipment brand created in 2003 and is loved by consumers. Perfect F itness is one of the simple and convenient fitness tools. It has advanced design, durable durability and low price. It can provide confidence and health to its users, and bring a high quality of life.
Amazon China reference price: RMB 132
7. Abu Garcia fall fishing reel: Abu Garcia was formerly a Swedish watch factory. Since 1930, it began to specialize in the manufacture of fishing vessels. So far, it has been manufacturing fishing craft for over 80 years and enjoys the reputation of Swedish national treasure. The twin shaft reels consist of nine stainless steel ball bearings and one roller bearing for smooth operation; the X2 - Cr fticTM alloy frame provides more advanced corrosion protection; the C6 carbon handle side plates do not sacrifice toughness and durability Significantly reduced weight in the event of a sexual situation; the Carbon MatrixTM towing system provides smooth, consistent trailing drag throughout the drag range; the D2 Gear DesignTM provides a more efficient gear system while improving the gear's Durability.
Amazon China reference price: RMB 881
8. Fjallraven outdoor backpack: Fjallraven is the leading high-end outdoor brand in Sweden. It is the Royal Swedish royal brand and the only outdoor brand that has won the Swedish royal family award. Over 50 years after the Fjallraven brand was established, the sales network has spread all over the world. Fjallraven Kanken backpack adopts natural waterproof fabric imported from Vinylon F Japan. The fabric is light and wearable, has high tear resistance and has physical waterproof properties. 16L capacity medium capacity, can put laptops, IPAD and so on.
Amazon China reference price: RMB 429
9. Withings sports watch: Withings smart watch from France, stainless steel body, precision Swiss movement, and high hardness sapphire glass, has all the characteristics of high-end mechanical watches, Withings is committed to creating smart products, so that you make Healthy and balanced choices to improve the efficiency of daily activities to achieve a balanced lifestyle. Withings Sports Smart Watch is a high-end product that combines time and activity tracking. ActivitPop can automatically sync your iOS or Android smartphone and provide up to 8 months of battery life!
Amazon China reference price: RMB 958
10. Oakley Sports Goggles: In 1975, Jim started at $300. He created Oakley with simple beliefs in creating better products and better looking products. Oakley has more than 600 patented technologies, continuously discovering problems and using art. Ways to find solutions. Oakley's innovative technology allows world-class athletes to play in the best level of competition. The deceleration plate device of the goggles makes the lens more convenient and quick to use.
Amazon China reference price: RMB 1,277
11. Think Fun gravity escape maze: Think Fun is a company focused on developing puzzle games for children. The toys it develops are popular among children and consumers who have developed children’s potential by challenging children’s thinking. This gravity driven logical maze is a test of visual perception and reasoning ability. The tower can arrange a variety of visually stimulating structures. For each challenge, careful consideration must be given to establishing the path to the marble target tower.
Amazon China Reference Price: RMB 477
12. MLB Baseball Cap: MLB is the abbreviation of Major League Baseball of the United States. The Major League brand is a popular American street fashion and sports brand with many followers. In the mid-1980s, its influence expanded from traditional sports markets to American street culture. The fashion influence of MLB also continues to spread all over the world, including many countries in Europe and Asia. The MLB baseball cap is made of 100% polyester fiber and its adjustable function makes it suitable for everyone. The MLB baseball cap has a stylish design and is popular with young people.
Amazon China reference price: RMB 119
In order to optimize the shopping experience of consumers, Amazon's overseas outdoor sports shop has highlighted practical functions in page design, and has displayed professional products, best-selling products, popular big names, and full-skilled sports equipment in various dimensions. At a glance, it is easy for one-stop shopping.
Over the past year or so since the Amazon purchased the line overseas, the outdoor sports category has been one of the top ten most popular overseas categories popular among Chinese consumers. With our strategic partnership with global suppliers, the new outdoor sports shop has also introduced some sea scouring and domestic sports products that are relatively niche or rare, effectively filling the current market gap. With the warmer weather after the holiday season, consumers gradually began to walk out of their homes to increase outdoor exercise. Amazon China hopes to help consumers enhance their physical fitness by providing a wealth of international sports products with exquisite outdoor products and professional and meticulous category planning. Niu Yinghua, vice president of Amazon China, said.
International big names gather all kinds of rich selections to build a world
Amazon's outdoor sports outlets have selected more than 540,000 selected products from more than 5,000 globally-known sports outdoor brands. No matter what kind of sports consumers love, they can purchase a variety of related products in a one-stop shopping environment. Enjoy the quality experience brought by professional sports outdoor selection. The international brands of sports outdoor stores attract a lot of attention both in terms of quantity and reputation, including mountaineering Montrail as a product development team, MuEller as the preferred brand for sports care, and Perfect F tness as the preferred brand for home fitness. , Sweden's national treasures fishing big product Abu Garcia, popular massage fitness big brand Trigger Point, Messenger brand ancestor brand Timbuk2 and other international brands with great market competitiveness, injected new energy for the domestic sports equipment market; In addition, also fully assembled The Skins, the intelligent clothing brand with a luxurious skin tone, the luxury equipment with a luxurious face value, and the Swedish royal family Fjallraven, a favorite of the fashion industry, and the Champion’s choice of swimming products. Speedo, German famous outdoor brand Jack Wolfskin, American professional sports equipment brand Under Armour, Japanese running shoes big brand Mizuno, Norway outdoor professional brand Helly Hansen and many other familiar high-end sports outdoor big names. The new Amazon overseas sports outdoor store, in addition to its unique advantages in product selection, has also introduced a number of popular products popular with consumers in the Amazon, such as the preferred brand from global yoga instructor Manduka. The legendary black mat Black Mat PRO, with its excellent anti-skid weaving process, good comfort and cushioning performance, has brought new joyful experiences for yoga enthusiasts all over the world; it also has won the national championship in the sales of fitness gloves from Harbinger. Outstanding protection features, durable, easy care features are also widely praised by consumers.
Unique professional classification allows consumers to choose to purchase
In addition to having a large number of well-known international brands and hot-selling single products, Amazon's outdoor sports outdoor sports stores are also separated from the traditional classification standards of domestic sports shopping websites. According to different sports categories, they have made meticulous and thoughtful professional classification. More than 540,000 sports outdoor selections are divided into eight categories: running, fitness training, cycling, ice and snow sports, ball games, water sports, fashion sports and leisure sports. Each major category is also based on specific sports. Categories such as categories, or different application scenarios, are subdivided into 40 categories, such as cycling accessories, fishing, sleds, and American football, and consumers can easily find their corresponding selections. Amazon's overseas purchase of sports outdoor stores not only effectively fills the gap between Haitao and the domestic market, but also fully meets the needs of Chinese consumers.
The newly-outlined outdoor sports page design of sports outdoor stores pays more attention to practicability and user experience. In addition to the specialized presentation of subdivided categories as the first presentation dimension, it is convenient for consumers to find the desired selection in time according to their actual needs. According to the top-selling product rankings and hot-selling brands, a fixed buying area has been defined. Consumers can learn about the current fashion trend in the section with the theme of hot selling single product recommendation and sports international big-name. Best-selling single product. In addition, with the rise of smart technology, there have been more and more feature-rich sports equipment with strong sense of technology. In order to provide consumers with professional and comprehensive sports solutions, Amazon has purchased outdoor sports shop pages. The design also emphasizes the concept of science and technology. In the ad hoc technology change sports division, Amazon has purchased more than a dozen sports equipments that allow the consumers to personalize purchases and enjoy smart sports. Equipment brings fun.
Amazon overseas sports boutique recommended
1. Harbinger Sports Gloves: Harbinger was founded in 1988 and focuses on the protection of wrists and joints. Harbinger is a sports brand that is well-known for its professional design. Harbinger sports gloves are suitable for weightlifters and full training. They are gentle and adjustable. They can stabilize the wrists, so that the wrists are always in the correct position during training. The comfort pad at the palm of the hand fits the hands. Hands-washable finger gloves for optimal protection of hands.
Amazon China Reference Price: RMB 93-117
2. Manduka Yoga Mat Set: Mandu Ka's legendary black mat has been available for more than ten years and is sold in more than 30 countries. Manduka has become an innovative yoga product manufacturing company. Full size eQua padding makes for greater friction. Moreover, the hygienic, quick-drying surface can be used in the classroom where the amount of sweat is greatest. The black yoga mat PRO is praised by the most advanced yoga enthusiasts for its superior quality and reliability.
Amazon China Reference Price: RMB 766
3. Trigger Point Fitness Foam Roller: Trigger Point provides people with self-therapy massage products and teaching, so that people can achieve the best level of exercise. The unique width and width of the Trigger Point Fitness Foam Roller design allows targeted massaging of the muscle groups, can withstand continuous, high-intensity and repetitive use, is less froth than traditional foam sticks, and is compact and lightweight with long shaft length. It is only 13 inches long and 5 inches in diameter.
Amazon China reference price: RMB 215
4. Speedo mirror goggles: Speedo originated in 1914, from Australia's leading swimming brand. In the 21st century, Speedo adopted more advanced science and technology in swimwear technology, which has helped many athletes achieve outstanding results in the Olympic Games. Speedo swimming goggles use artificial rubber technology to reduce the lens pressure on the eye, reducing the mirror ring; Clear Sight technology can prevent eye fatigue, provide extended residual light without lens distortion, suitable for a wide range of wear. With a flexible and comfortable liquid silicone seal, it is easy to adjust.
Amazon China Reference Price: RMB 1 2
5. SKINS compression long-sleeved shirt: SKINS is a brand name for Australian sports equipment. Founded in 1996, it is a functional sports fashion outfit. After more than ten years of hard work, SKINS has achieved a leading position in global gradient compression sports equipment. Currently, the vision of SKINS has been extended to China. SKINS dynamic gradient compression sportswear can provide the body with the required pressure when in motion to provide high muscle oxygen supply, stimulate the vitality of the sports muscle group, so that athletes perform better.
Amazon China reference price: RMB 596 yuan 859 yuan
6. Perfect Fitness: Perfect Fitness is an American sports equipment brand created in 2003 and is loved by consumers. Perfect F itness is one of the simple and convenient fitness tools. It has advanced design, durable durability and low price. It can provide confidence and health to its users, and bring a high quality of life.
Amazon China reference price: RMB 132
7. Abu Garcia fall fishing reel: Abu Garcia was formerly a Swedish watch factory. Since 1930, it began to specialize in the manufacture of fishing vessels. So far, it has been manufacturing fishing craft for over 80 years and enjoys the reputation of Swedish national treasure. The twin shaft reels consist of nine stainless steel ball bearings and one roller bearing for smooth operation; the X2 - Cr fticTM alloy frame provides more advanced corrosion protection; the C6 carbon handle side plates do not sacrifice toughness and durability Significantly reduced weight in the event of a sexual situation; the Carbon MatrixTM towing system provides smooth, consistent trailing drag throughout the drag range; the D2 Gear DesignTM provides a more efficient gear system while improving the gear's Durability.
Amazon China reference price: RMB 881
8. Fjallraven outdoor backpack: Fjallraven is the leading high-end outdoor brand in Sweden. It is the Royal Swedish royal brand and the only outdoor brand that has won the Swedish royal family award. Over 50 years after the Fjallraven brand was established, the sales network has spread all over the world. Fjallraven Kanken backpack adopts natural waterproof fabric imported from Vinylon F Japan. The fabric is light and wearable, has high tear resistance and has physical waterproof properties. 16L capacity medium capacity, can put laptops, IPAD and so on.
Amazon China reference price: RMB 429
9. Withings sports watch: Withings smart watch from France, stainless steel body, precision Swiss movement, and high hardness sapphire glass, has all the characteristics of high-end mechanical watches, Withings is committed to creating smart products, so that you make Healthy and balanced choices to improve the efficiency of daily activities to achieve a balanced lifestyle. Withings Sports Smart Watch is a high-end product that combines time and activity tracking. ActivitPop can automatically sync your iOS or Android smartphone and provide up to 8 months of battery life!
Amazon China reference price: RMB 958
10. Oakley Sports Goggles: In 1975, Jim started at $300. He created Oakley with simple beliefs in creating better products and better looking products. Oakley has more than 600 patented technologies, continuously discovering problems and using art. Ways to find solutions. Oakley's innovative technology allows world-class athletes to play in the best level of competition. The deceleration plate device of the goggles makes the lens more convenient and quick to use.
Amazon China reference price: RMB 1,277
11. Think Fun gravity escape maze: Think Fun is a company focused on developing puzzle games for children. The toys it develops are popular among children and consumers who have developed children’s potential by challenging children’s thinking. This gravity driven logical maze is a test of visual perception and reasoning ability. The tower can arrange a variety of visually stimulating structures. For each challenge, careful consideration must be given to establishing the path to the marble target tower.
Amazon China Reference Price: RMB 477
12. MLB Baseball Cap: MLB is the abbreviation of Major League Baseball of the United States. The Major League brand is a popular American street fashion and sports brand with many followers. In the mid-1980s, its influence expanded from traditional sports markets to American street culture. The fashion influence of MLB also continues to spread all over the world, including many countries in Europe and Asia. The MLB baseball cap is made of 100% polyester fiber and its adjustable function makes it suitable for everyone. The MLB baseball cap has a stylish design and is popular with young people.
Amazon China reference price: RMB 119
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